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a bottom-up process in which product champions pursue new ideas, often
through a political process, by means of which they develop and
coordinate the actions required to innovate and to bring the innovation to
the market
-more effective when new knowledge, especially tacit knowledge, is
diffused continuously throughout the firm
entrepreneurs
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, individuals, acting independently or as part of an organization, who
perceive an entrepreneurial opportunity and then take risks to develop an
innovation and exploit it
-highly motivated, willing to take responsibility for their projects, self-
confident, and often optimistic
-good social skills and to plan exceptionally well
strategic entreprenuership
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involves taking entrepreneurial actions using a strategic perspective
-entrepreneurship aspect-> Identifying opportunities to exploit through
innovations
-strategic dimension -> Determining the best way to competitively manage
the firm's innovation efforts
invention
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the act of creating or developing a new product or process
-brings something new into being
corporate entrepreneurship
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