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Gain and sustain a competitive advantage
What are Porter's five forces and what do they help with?
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, *Help with strategic positioning
1. Competition
2. Supplier power
3. Buyer power
4. Threat of substitution
5. Threat of new entry
Corporate vs. business vs. functional strategy
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1. Corporate - Head office
2. Business - Divisional (how firm competes in a certain market)
3. Functional - HR, Accounting, Etc. (deployment of resources at the
operational level)
Normal profit vs economic profit
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Normal - minimum returns needed for attracting owners' inputs
Economic - residual income
What 3 factors does the "Triple Bottom Line" consider?
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