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fragmented industry
5 industry life cycle stages
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introduction, growth, maturity, decline, and renewal
conception, commercialization, growth, and maturity
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organizational life cycle stages
3 reasons for industry evolution
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opportunity recognition, new knowledge about value creation, changes in
demand (and supply)
profitability and internal controls
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2 dominant problems in maturity
When should a global strategy be used?
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High pressure for value chain efficiency and value is created upstream,
closer to manufacturing or supply activities
2 prevailing strategic approaches in consolidated industries