manner
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capability
a picture of what the firm wants to be and, in broad terms, what it wants to ultimately
achieve
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vision
, returns in excess of what an investor expects to earn from other investments with a
similar amount of risk
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above-average returns
the individuals, groups, and organizations that can affect the firm's vision and mission,
are affected by the strategic outcomes achieved, and have enforceable claims on the
firm's performanceq
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stakeholders
A set of unique features of a company and its products that are perceived by the
target market as significant and superior to the competition. Competitors are unable
to duplicate or find it to be to costly to imitate
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competitive advantage
achieved when a firm successfully formulates and implements a value-creating
strategy
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