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The process of evaluating a target firm for acquisition. Requires examining:
Financing of the intended transaction. Differences in culture between the
firms. Tax consequences of the transaction. Actions necessary to meld the
two workforces
Merger
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Two firms agree to integrate their operations on a relatively co-equal basis
,Market Commonality
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Concerned with the number of markets with which a firm and a competitor
are jointly involved.
The degree of importance of the individual markets to each competitor
First Mover
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A firm that takes an initial competitive action in order to build or defend its
competitive advantages or to improve its market position.
Product diversification
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The scope of the industries and markets in which the firm competes. How
managers buy, create and sell different businesses to match skills and
strengths with opportunities presented to the firm.
Competitive Rivalry
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, Is the ongoing set of competitive actions and responses occurring
between competitors.Influences an individual firm's ability to gain and
sustain competitive advantages.
Competitive Response
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A strategic or tactical action the firm takes to counter the effects of a
competitor's competitive action.
Related Constrained
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Moderate to High: Less than 70% of revenue comes from a single business
and all businesses share product, technological and distribution linkages.
Tactical Action (or Response)
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A market-based move that is taken to fine-tune a strategy: Usually involves
fewer resources. Is relatively easy to implement and reverse.
Acquisition