Which of these is a definition for an emergent strategy making process?
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Strategies that evolve as the unplanned responses to unforeseen
circumstances, arising from autonomous action by individual managers,
serendipitous events, and changed circumstances
Lake, the vice president of sales and marketing for a software development company,
has been working with the sales force in recent months to develop a promotion
strategy to sell obsolete software quickly at a reduced price rather than the original
suggested price. Which strategic manager role is Lake fulfilling with this approach?
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, Functional-level manager
An analysis using the competitive forces model of an industry can indicate:
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areas of threat and areas of opportunity that can serve as the basis of
strategy formulation and implementation.
In the competitive forces model, the central element that the other four elements
contribute directly to strength is:
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rivalry among established firms in the industry.
Adrian is vice president for product management at a Brazilian-based skin care
company. As a functional leader, Adrian led a strategy planning process with his team
to create a new tan-enhancing cream. After a thorough strategy process, the team
built consensus around a deployment plan for this new product. They introduced the
tan enhancer to a regional segment of the marketplace as a prototype. Sales were
dismal. After some focus groups, the team learned that consumers were not
interested in it.But Adrian didn't give up, insisting the team continue to promote the
product, pushing a deployment plan and launching to the entire market, along with a
robust and expensive television and magazine ad campaign. Just like during the
regional trial, it was a dismal failure with limited sales. The executive team suggested
that Adrian's strategy planning was flawed in selecting this type of new product as the
core of his strategy. Consider the potential techniques for improving decision making
that Adrian could have utilized to avoid defects in his planning process.
, Give this one a try later!
Devil's advocacy: Adrian could have assigned one member of his team to
identify potential problems with the plan and present them to team
members, who would agree to take them into consideration.
A business-level manager in a multidivisional company is:
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a strategic manager who is the head of an entire division, responsible for
translating the corporate strategy into concrete strategies for the business
unit.
Which of these is an example of a product or service in an industry operating in the
growth stage?
Give this one a try later!
Employee performance management software
Through research and development, a cable company has found a way to use its
existing network lines to serve customers with a new product offering - home security
systems. The company is offering the service for a lower monthly fee than most
security companies. However, the sales force didn't see a lot of interest among its
customers who had an existing security system from a competitor until they ran a
promotion for reduced prices on equipment and free installation. Which of the
competitive forces is at play?
Give this one a try later!
Give this one a try later!
Strategies that evolve as the unplanned responses to unforeseen
circumstances, arising from autonomous action by individual managers,
serendipitous events, and changed circumstances
Lake, the vice president of sales and marketing for a software development company,
has been working with the sales force in recent months to develop a promotion
strategy to sell obsolete software quickly at a reduced price rather than the original
suggested price. Which strategic manager role is Lake fulfilling with this approach?
Give this one a try later!
, Functional-level manager
An analysis using the competitive forces model of an industry can indicate:
Give this one a try later!
areas of threat and areas of opportunity that can serve as the basis of
strategy formulation and implementation.
In the competitive forces model, the central element that the other four elements
contribute directly to strength is:
Give this one a try later!
rivalry among established firms in the industry.
Adrian is vice president for product management at a Brazilian-based skin care
company. As a functional leader, Adrian led a strategy planning process with his team
to create a new tan-enhancing cream. After a thorough strategy process, the team
built consensus around a deployment plan for this new product. They introduced the
tan enhancer to a regional segment of the marketplace as a prototype. Sales were
dismal. After some focus groups, the team learned that consumers were not
interested in it.But Adrian didn't give up, insisting the team continue to promote the
product, pushing a deployment plan and launching to the entire market, along with a
robust and expensive television and magazine ad campaign. Just like during the
regional trial, it was a dismal failure with limited sales. The executive team suggested
that Adrian's strategy planning was flawed in selecting this type of new product as the
core of his strategy. Consider the potential techniques for improving decision making
that Adrian could have utilized to avoid defects in his planning process.
, Give this one a try later!
Devil's advocacy: Adrian could have assigned one member of his team to
identify potential problems with the plan and present them to team
members, who would agree to take them into consideration.
A business-level manager in a multidivisional company is:
Give this one a try later!
a strategic manager who is the head of an entire division, responsible for
translating the corporate strategy into concrete strategies for the business
unit.
Which of these is an example of a product or service in an industry operating in the
growth stage?
Give this one a try later!
Employee performance management software
Through research and development, a cable company has found a way to use its
existing network lines to serve customers with a new product offering - home security
systems. The company is offering the service for a lower monthly fee than most
security companies. However, the sales force didn't see a lot of interest among its
customers who had an existing security system from a competitor until they ran a
promotion for reduced prices on equipment and free installation. Which of the
competitive forces is at play?
Give this one a try later!
