allow it to achieve sustainable competitive advantage.
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resource based analysis
A condition that exists when the link between a business's resources and its
competitive advantage are poorly understood.
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casual ambiguity
, Qualitative and quantitative measures that allow the firm to measure the effectiveness
of its business strategy.
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metrics
A "recipe" by which the successful company seeks to generate a return that is greater
than what competitors earn and greater than its cost of capital. A broad description
of the way the company will operate in its industry
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economic logic
a brief statement that summarizes how and where the firm will compete in the present
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mission statement
Measuring performance in economic, social and ecological (or environmental) terms.
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