PUR3000 EXAM 1 UF
Accredited Business Communicator (ABC) - CORRECT ANSWER-Credential awarded
by IAbc to recognize communicators who have reached a globally accepted standard of
knowledge and proficiency in their chosen field.
Accredited in Public Relations (APR) - CORRECT ANSWER-Credential awarded by
PRsA and other UAb affiliates to those who have demonstrated competency in the
knowledge, skills and abilities required to practice public relations effectively.
Authenticity - CORRECT ANSWER-The degree to which one communicates reliably,
accurately and true to his or her own character and the character of the organization
that he or she represents.
Conversational Voice - CORRECT ANSWER-An authentic, engaging and natural style
of communication that publics perceive to be personable.
Crowdsource - CORRECT ANSWER-To obtain information or input into a particular task
or project by enlisting the services of a number of people, either paid or unpaid, typically
via the internet.
Deontological Ethics - CORRECT ANSWER-System of decision-making that focuses on
the moral principles of duty and rules.
Distributed Public Relations - CORRECT ANSWER-Intentional practice of sharing
public relations responsibilities among a broad cross section of an organization's
members or employees, particularly in an online context.
Dominant Coalition - CORRECT ANSWER-Group of people with the greatest influence
in determining how an organization operates and pursues its mission.
Ethics - CORRECT ANSWER-Moral principles that govern a person's or group's
behavior.
Flaming - CORRECT ANSWER-Hostile communication among internet users.
Feedback - CORRECT ANSWER-Information returned from the environment in
response to an organization's action or communication that can be used for continuous
adjustment and improvement of the organization.
General Public - CORRECT ANSWER-A nonspecific term referring to everyone in the
world, making the concept rather meaningless in strategic communication and
relationship building.
, Integrated Communications - CORRECT ANSWER-All channels of communication
about a company or brand working together to create a cohesive message
Listening - CORRECT ANSWER-Deliberately paying attention to and processing what
others are communicating. In public relations and organizational communication, this
means processing feedback.
Management Function - CORRECT ANSWER-Part of an organization involved in its
overall leadership and decision-making, guiding how the organization operates in its
environment, rather than merely following the instructions of others.
Nongovernmental Organizations (NGO) - CORRECT ANSWER-A group of people
organized at the local, national or international level, often serving humanitarian
functions and encouraging political participation. Many NGOs work closely with the
United Nations.
Organizations - CORRECT ANSWER-A group of people organized in pursuit of a
mission, including businesses, nonprofits, NGOs, clubs, churches, unions, schools,
teams, and government agencies.
Proactive - CORRECT ANSWER-A management style that is anticipatory, change-
oriented and self- initiated to improve the organization's environment and its future.
Public Relations (PRSA def) - CORRECT ANSWER-Public relations is a strategic
communication process that builds mutually beneficial relationships be- tween
organizations and their publics."
Publics - CORRECT ANSWER-Groups of people with shared interests. An
organization's publics either have an effect on the organization, are affected by the
organization, or both.
Reactive - CORRECT ANSWER-A management style that mainly responds to problems
as they arise rather than anticipating them and averting them.
Social Media Influencers - CORRECT ANSWER-Social media user who has earned
credibility with specific publics and who can be instrumental in strategic communication
programs because of his or her reach and engagement.
Spin - CORRECT ANSWER-Disingenuous strategic communication involving skewed
interpretation or presentation of information.
Transparency - CORRECT ANSWER-Deliberate attempt to make available all legally
reasonable information for the purpose of enhancing the reasoning ability of publics.
Accredited Business Communicator (ABC) - CORRECT ANSWER-Credential awarded
by IAbc to recognize communicators who have reached a globally accepted standard of
knowledge and proficiency in their chosen field.
Accredited in Public Relations (APR) - CORRECT ANSWER-Credential awarded by
PRsA and other UAb affiliates to those who have demonstrated competency in the
knowledge, skills and abilities required to practice public relations effectively.
Authenticity - CORRECT ANSWER-The degree to which one communicates reliably,
accurately and true to his or her own character and the character of the organization
that he or she represents.
Conversational Voice - CORRECT ANSWER-An authentic, engaging and natural style
of communication that publics perceive to be personable.
Crowdsource - CORRECT ANSWER-To obtain information or input into a particular task
or project by enlisting the services of a number of people, either paid or unpaid, typically
via the internet.
Deontological Ethics - CORRECT ANSWER-System of decision-making that focuses on
the moral principles of duty and rules.
Distributed Public Relations - CORRECT ANSWER-Intentional practice of sharing
public relations responsibilities among a broad cross section of an organization's
members or employees, particularly in an online context.
Dominant Coalition - CORRECT ANSWER-Group of people with the greatest influence
in determining how an organization operates and pursues its mission.
Ethics - CORRECT ANSWER-Moral principles that govern a person's or group's
behavior.
Flaming - CORRECT ANSWER-Hostile communication among internet users.
Feedback - CORRECT ANSWER-Information returned from the environment in
response to an organization's action or communication that can be used for continuous
adjustment and improvement of the organization.
General Public - CORRECT ANSWER-A nonspecific term referring to everyone in the
world, making the concept rather meaningless in strategic communication and
relationship building.
, Integrated Communications - CORRECT ANSWER-All channels of communication
about a company or brand working together to create a cohesive message
Listening - CORRECT ANSWER-Deliberately paying attention to and processing what
others are communicating. In public relations and organizational communication, this
means processing feedback.
Management Function - CORRECT ANSWER-Part of an organization involved in its
overall leadership and decision-making, guiding how the organization operates in its
environment, rather than merely following the instructions of others.
Nongovernmental Organizations (NGO) - CORRECT ANSWER-A group of people
organized at the local, national or international level, often serving humanitarian
functions and encouraging political participation. Many NGOs work closely with the
United Nations.
Organizations - CORRECT ANSWER-A group of people organized in pursuit of a
mission, including businesses, nonprofits, NGOs, clubs, churches, unions, schools,
teams, and government agencies.
Proactive - CORRECT ANSWER-A management style that is anticipatory, change-
oriented and self- initiated to improve the organization's environment and its future.
Public Relations (PRSA def) - CORRECT ANSWER-Public relations is a strategic
communication process that builds mutually beneficial relationships be- tween
organizations and their publics."
Publics - CORRECT ANSWER-Groups of people with shared interests. An
organization's publics either have an effect on the organization, are affected by the
organization, or both.
Reactive - CORRECT ANSWER-A management style that mainly responds to problems
as they arise rather than anticipating them and averting them.
Social Media Influencers - CORRECT ANSWER-Social media user who has earned
credibility with specific publics and who can be instrumental in strategic communication
programs because of his or her reach and engagement.
Spin - CORRECT ANSWER-Disingenuous strategic communication involving skewed
interpretation or presentation of information.
Transparency - CORRECT ANSWER-Deliberate attempt to make available all legally
reasonable information for the purpose of enhancing the reasoning ability of publics.
