Course Name: Strategic Management
Name:
Student ID Number:
Title: Assessment Point 1
Develop a Strategic Business Plan for a New Venture
Tutor’s Name: Dr. K. Sankar Ganesh
Date: March 7, 2021
1
, Strategic Business Plan
Paachile Handmade shoes (Giveh)
Table of Contents
Introduction...................................................................................................................... 3
1. Summary Executive..................................................................................................... 3
1.1 The Company and product........................................................................................ 3
1.2 Start-up Summary….................................................................................................. 4
1.3 Start-up Financial Summary...................................................................................... 4
1.4 Market Analysis Summary......................................................................................... 5
1.5 Mission Statement .................................................................................................... 6
2. Internal and External Environment Analysis ............................................................... 6
2.1 Internal Environmental Analysis.................................................................................6
2.1.1 SWOT Analysis ...................................................................................................... 6
2.2 External Environment Analysis ................................................................................. 7
2.2.1 Porter’s Five Forces ................................................................................................7
2.2.2 PESTEL Analysis ................................................................................................... 8
3. Strategic Analysis.......................................................................................................10
3.1 Short-Term Objectives ............................................................................................ 10
3.2 Long-Term Objectives ............................................................................................ 10
4. Generic and Grand Strategies................................................................................... 11
5. Functional Tactics ..................................................................................................... 12
6. Policies that Empower Actions.................................................................................. 13
7.Strategic Control and Continuous Improvement ....................................................... 14
Conclusion.................................................................................................................... 14
References .................................................................................................................. 15
2
, Introduction
According to globalization of business activities and internationalization of capital
market, it is compulsory to have a business plan as a multifaceted means regarding to
prepare company founders or new venture (start-ups) thoroughly for standing a chance
in a rigid competition. Generally, business plan is an eminent document which
commercialized business idea to attract potential investors and stakeholders via
demonstrating significant opportunities and growth capacity for company. However,
business plan should not merely portray the strength, but rather demystify the realistic
further view of problems, obstacles and risks along with appropriate solutions. The
following business plan is presented, hereby to study and analyze different strategy
aspect of a new venture, Paachile, a Persian handmade shoe business. All the
information and ideas discussed in this paper are based on Paachile Instagram post
and videos or based on authors’ assumption and research.
1. Executive Summary
1.1 The Company and Product
Paachile, is a custom shoe designer in Shiraz, Fars, Iran. Paachile modernizing a
traditional Persian shoe, Giveh, which is a soft, comfortable, durable and handwoven-
top shoe. Persian Giveh has the UNESCO stamped seal of approval on originality and
quality by 2010 and 2012 (Tehran daily Times, 2020). Giveh is one of the interesting
and valuable handicrafts in Iran with more than 1000 years of history. The history of this
shoe goes back to one of the Iranian heroes in Shahnameh, Giv (977-1010 CE) as he
created a footwear which was light, cool and durable.
Giveh is made of two parts: the sole and the upper part. The material for making the
sole are rubber, plastic and leather. Also, the upper part is a woven cotton, yarn, silk or
wool thread. The sole sews to the upper part with special needle called “Javaldooz”
which is thicker than the normal size of needle. Originally, this light wear and breathable
footwear were intended to wear by men, in this sense, it was designed in black and
3
Name:
Student ID Number:
Title: Assessment Point 1
Develop a Strategic Business Plan for a New Venture
Tutor’s Name: Dr. K. Sankar Ganesh
Date: March 7, 2021
1
, Strategic Business Plan
Paachile Handmade shoes (Giveh)
Table of Contents
Introduction...................................................................................................................... 3
1. Summary Executive..................................................................................................... 3
1.1 The Company and product........................................................................................ 3
1.2 Start-up Summary….................................................................................................. 4
1.3 Start-up Financial Summary...................................................................................... 4
1.4 Market Analysis Summary......................................................................................... 5
1.5 Mission Statement .................................................................................................... 6
2. Internal and External Environment Analysis ............................................................... 6
2.1 Internal Environmental Analysis.................................................................................6
2.1.1 SWOT Analysis ...................................................................................................... 6
2.2 External Environment Analysis ................................................................................. 7
2.2.1 Porter’s Five Forces ................................................................................................7
2.2.2 PESTEL Analysis ................................................................................................... 8
3. Strategic Analysis.......................................................................................................10
3.1 Short-Term Objectives ............................................................................................ 10
3.2 Long-Term Objectives ............................................................................................ 10
4. Generic and Grand Strategies................................................................................... 11
5. Functional Tactics ..................................................................................................... 12
6. Policies that Empower Actions.................................................................................. 13
7.Strategic Control and Continuous Improvement ....................................................... 14
Conclusion.................................................................................................................... 14
References .................................................................................................................. 15
2
, Introduction
According to globalization of business activities and internationalization of capital
market, it is compulsory to have a business plan as a multifaceted means regarding to
prepare company founders or new venture (start-ups) thoroughly for standing a chance
in a rigid competition. Generally, business plan is an eminent document which
commercialized business idea to attract potential investors and stakeholders via
demonstrating significant opportunities and growth capacity for company. However,
business plan should not merely portray the strength, but rather demystify the realistic
further view of problems, obstacles and risks along with appropriate solutions. The
following business plan is presented, hereby to study and analyze different strategy
aspect of a new venture, Paachile, a Persian handmade shoe business. All the
information and ideas discussed in this paper are based on Paachile Instagram post
and videos or based on authors’ assumption and research.
1. Executive Summary
1.1 The Company and Product
Paachile, is a custom shoe designer in Shiraz, Fars, Iran. Paachile modernizing a
traditional Persian shoe, Giveh, which is a soft, comfortable, durable and handwoven-
top shoe. Persian Giveh has the UNESCO stamped seal of approval on originality and
quality by 2010 and 2012 (Tehran daily Times, 2020). Giveh is one of the interesting
and valuable handicrafts in Iran with more than 1000 years of history. The history of this
shoe goes back to one of the Iranian heroes in Shahnameh, Giv (977-1010 CE) as he
created a footwear which was light, cool and durable.
Giveh is made of two parts: the sole and the upper part. The material for making the
sole are rubber, plastic and leather. Also, the upper part is a woven cotton, yarn, silk or
wool thread. The sole sews to the upper part with special needle called “Javaldooz”
which is thicker than the normal size of needle. Originally, this light wear and breathable
footwear were intended to wear by men, in this sense, it was designed in black and
3
