MKTG 380 exam 2 UPDATED ACTUAL Questions And Correct Answers
C
Terms in this set (142)
During which of the following stages in the product maturity stage
lifecycle, do industry sales of the product level out?
You work for a company that manufactures and sells its increase the depth of your product mix
own products in the company's chain of grocery stores.
You manage the chain of grocery stores and are
reviewing customer comments from a recent in-store
survey conducted in 50% of the stores. The following is a
sample of some of the comments received in the survey:
"I like shopping at your store because I can shop for just
about every household product category I need. The
choices in each category, however, are too limited."
"I shop at your store primarily for breakfast cereal, but I
get frustrated when I can't find the cereal brands I see
advertised on television."
Which one of the following steps should you take to
address these types of customer concerns?
Convenience, shopping, and specialty products differ on d. none of the above
two key dimensions: purchasing frequency and planning
time. Which type of product is characterized by both low
purchasing frequency and low planning time?
a. convenience
b. specialty
c. shopping
d. none of the above
You just finished meeting with your boss, who is very the firm needs to expand the width of its product mix
upset about the most recent customer survey results for
the firm. A majority of the respondents complained about
the limited number of product lines your firm offers.
Which of the following recommendations should you
make to your boss?
, You work for a multinational corporation that frozen tacos, salsa, and shredded cheese
manufactures a series of home goods, cosmetics, pet
supplies, foods, and beverages. As a newly appointed
head of development, you want to familiarize yourself
with the company's product lines.
Which of the following combinations of items represents
a product line?
The assortment of product lines and individual product mix
offerings a company sells is called its product _.
Which of the following is true of services? services are inseparable from service providers
Specialty products are: products with unique characteristics that cause buyers to prize those brands
Traditionally, consumers drink club soda and use it as a finding new uses
mixer for alcoholic beverages. Nevertheless, some
consumers swear by club soda's ability to remove stains.
Which of the following product life cycle extension
themes is illustrated here?
Motels and luxury hotels cater to the same want service standards show wide variations
satisfaction-a place to stay. However, their respective
guests have considerably different expectations of
service. Which of the following characteristics of services
best represents these different expectations in service?
_____ refers to loss of sales of an existing product due to cannibalization
competition from a new product in the same line
____ is the second level of brand loyalty at which buyers brand preference
rely on previous experiences with the product when
choosing it, if available, over competitors' products
The term _____ refers to the added value a certain brand brand equity
name gives to a product in the marketplace.
_____ refers to the responsibility of manufacturers and product liability
marketers for injuries and damages caused by their
products.
_____ is the strategy of attaching a popular brand name to brand extension
a new product in an unrelated product category.
A(n) _____ is characterized by plain labels and no generic product
advertising.
A brand offered by a wholesaler or a retailer is called a(n) private brand
_____.
C
Terms in this set (142)
During which of the following stages in the product maturity stage
lifecycle, do industry sales of the product level out?
You work for a company that manufactures and sells its increase the depth of your product mix
own products in the company's chain of grocery stores.
You manage the chain of grocery stores and are
reviewing customer comments from a recent in-store
survey conducted in 50% of the stores. The following is a
sample of some of the comments received in the survey:
"I like shopping at your store because I can shop for just
about every household product category I need. The
choices in each category, however, are too limited."
"I shop at your store primarily for breakfast cereal, but I
get frustrated when I can't find the cereal brands I see
advertised on television."
Which one of the following steps should you take to
address these types of customer concerns?
Convenience, shopping, and specialty products differ on d. none of the above
two key dimensions: purchasing frequency and planning
time. Which type of product is characterized by both low
purchasing frequency and low planning time?
a. convenience
b. specialty
c. shopping
d. none of the above
You just finished meeting with your boss, who is very the firm needs to expand the width of its product mix
upset about the most recent customer survey results for
the firm. A majority of the respondents complained about
the limited number of product lines your firm offers.
Which of the following recommendations should you
make to your boss?
, You work for a multinational corporation that frozen tacos, salsa, and shredded cheese
manufactures a series of home goods, cosmetics, pet
supplies, foods, and beverages. As a newly appointed
head of development, you want to familiarize yourself
with the company's product lines.
Which of the following combinations of items represents
a product line?
The assortment of product lines and individual product mix
offerings a company sells is called its product _.
Which of the following is true of services? services are inseparable from service providers
Specialty products are: products with unique characteristics that cause buyers to prize those brands
Traditionally, consumers drink club soda and use it as a finding new uses
mixer for alcoholic beverages. Nevertheless, some
consumers swear by club soda's ability to remove stains.
Which of the following product life cycle extension
themes is illustrated here?
Motels and luxury hotels cater to the same want service standards show wide variations
satisfaction-a place to stay. However, their respective
guests have considerably different expectations of
service. Which of the following characteristics of services
best represents these different expectations in service?
_____ refers to loss of sales of an existing product due to cannibalization
competition from a new product in the same line
____ is the second level of brand loyalty at which buyers brand preference
rely on previous experiences with the product when
choosing it, if available, over competitors' products
The term _____ refers to the added value a certain brand brand equity
name gives to a product in the marketplace.
_____ refers to the responsibility of manufacturers and product liability
marketers for injuries and damages caused by their
products.
_____ is the strategy of attaching a popular brand name to brand extension
a new product in an unrelated product category.
A(n) _____ is characterized by plain labels and no generic product
advertising.
A brand offered by a wholesaler or a retailer is called a(n) private brand
_____.
