MKT 380 Exam 3 UPDATED ACTUAL Questions And Correct Answers
C
Terms in this set (133)
A launch cycle is an expansion of the ____ of the product B. introductory stage
life cycle into substages.
Training of sales and other promotional people, building B. prelaunch stage
service capability, putting out preannouncements if they
are in order, and arranging for stocking of a new product
at the reseller level takes place during the of a launch
cycle.
Before the commercialization of a new product, the sales A. signaling
force of Seriv Corporation plans to give its suppliers a
hint that a new product or an advanced version of an
existing product is going to be launched by the end of
the year. The firm's action can be seen as an example of
_____.
How is preannouncement of a new product related to the A. The degree of preannouncement decreases when the competitiveness in the
competitiveness of an industry? industry is high.
When a firm plans to launch an innovative new product, D. creating a broad product assortment.
the launch strategies and tactics would include:
A. using existing distribution channels.
B. selling at extremely low prices.
C. focusing on creating exit barriers.
D. creating a broad product assortment.
, In the context of a lean launch, which of the following A. Deploy inventory as late as possible
best describes time postponement?
A. Deploy inventory as late as possible
B. Lock in product design as late as possible
C. Lock in product identity as late as possible
D. Delay the announcement of a new product as late as
possible
In most cases, the first step toward adoption of a new D. awareness
product is ___.
For products with high relative advantage and low C. preannouncements before entry may be necessary to warn prospects.
compatibility with buyers' experiences:
A. narrow product assortments may be useful.
B. risk-based promotions will be necessary.
C. preannouncements before entry may be necessary to
warn prospects.
D. intensive product distribution makes sense.
While launching a product with low relative advantage A. older product should not be deleted from the market quickly.
and low compatibility with buyers' experiences, the:
A. older product should not be deleted from the market
quickly.
B. product promotion should be information based.
C. price of the product should be above the market.
D. distribution of the product should be highly selective.
Which of the following types of promotion is typically B. Awareness-based promotion
used for a product with low relative advantage and high
compatibility with buyers' experiences?
A. Risk-based promotion
B. Awareness-based promotion
C. Reseller-based promotion
D. Usage-based promotion
If a firm's target market customers do a serious trial on a B. repeat buying
new product, and if the firm has previously been assured
from the product use test that people would like it, ____ is
virtually assured.
Chapter 13 Start
What is product use testing? Product use testing (also called field testing or user testing) consists of testing the
end user’s experience with the new item under normal operating conditions.
What are some types of use testing and their Alpha testing: done in-house with employees.
characteristics?
Beta testing: short-term, done at the customer’s site.
Gamma testing: long-term, the item is thoroughly evaluated by the end user. Done
if beta testing doesn’t meet developer’s needs.
C
Terms in this set (133)
A launch cycle is an expansion of the ____ of the product B. introductory stage
life cycle into substages.
Training of sales and other promotional people, building B. prelaunch stage
service capability, putting out preannouncements if they
are in order, and arranging for stocking of a new product
at the reseller level takes place during the of a launch
cycle.
Before the commercialization of a new product, the sales A. signaling
force of Seriv Corporation plans to give its suppliers a
hint that a new product or an advanced version of an
existing product is going to be launched by the end of
the year. The firm's action can be seen as an example of
_____.
How is preannouncement of a new product related to the A. The degree of preannouncement decreases when the competitiveness in the
competitiveness of an industry? industry is high.
When a firm plans to launch an innovative new product, D. creating a broad product assortment.
the launch strategies and tactics would include:
A. using existing distribution channels.
B. selling at extremely low prices.
C. focusing on creating exit barriers.
D. creating a broad product assortment.
, In the context of a lean launch, which of the following A. Deploy inventory as late as possible
best describes time postponement?
A. Deploy inventory as late as possible
B. Lock in product design as late as possible
C. Lock in product identity as late as possible
D. Delay the announcement of a new product as late as
possible
In most cases, the first step toward adoption of a new D. awareness
product is ___.
For products with high relative advantage and low C. preannouncements before entry may be necessary to warn prospects.
compatibility with buyers' experiences:
A. narrow product assortments may be useful.
B. risk-based promotions will be necessary.
C. preannouncements before entry may be necessary to
warn prospects.
D. intensive product distribution makes sense.
While launching a product with low relative advantage A. older product should not be deleted from the market quickly.
and low compatibility with buyers' experiences, the:
A. older product should not be deleted from the market
quickly.
B. product promotion should be information based.
C. price of the product should be above the market.
D. distribution of the product should be highly selective.
Which of the following types of promotion is typically B. Awareness-based promotion
used for a product with low relative advantage and high
compatibility with buyers' experiences?
A. Risk-based promotion
B. Awareness-based promotion
C. Reseller-based promotion
D. Usage-based promotion
If a firm's target market customers do a serious trial on a B. repeat buying
new product, and if the firm has previously been assured
from the product use test that people would like it, ____ is
virtually assured.
Chapter 13 Start
What is product use testing? Product use testing (also called field testing or user testing) consists of testing the
end user’s experience with the new item under normal operating conditions.
What are some types of use testing and their Alpha testing: done in-house with employees.
characteristics?
Beta testing: short-term, done at the customer’s site.
Gamma testing: long-term, the item is thoroughly evaluated by the end user. Done
if beta testing doesn’t meet developer’s needs.
