These are the model answers for
MNG3701 Strategic Planning. They
are well-researched and will help you
prepare more effectively for the
upcoming final exam
MNG3701
Prepared by: Centre For
Academic Excellence
It’s never too late to save your
semester, join us today and
you will not regret it!!
Contact: +27 73 887 0986
, Page |1
MNG3701 – Strategic Planning IIIA
May/June 2025 Examination Answers
Case Study: Discovery Limited
Total: 70 Marks
PART A [47 MARKS]
QUESTION 1 [18 MARKS]
Question 1.1 – Strategic Direction (4 Marks)
Definition of Strategic Direction
Strategic direction refers to the long-term path or course that an organisation intends to follow
to achieve its goals and fulfil its purpose. It encompasses the organisation's vision, mission,
goals, and objectives and provides a framework that guides all strategic decisions. Strategic
direction answers the fundamental question of 'where is the organisation going?' and ensures
that all activities are aligned toward a common purpose (Louw & Venter, 2019).
How Discovery Limited Demonstrates Strategic Direction
Discovery Limited clearly demonstrates strategic direction through its explicitly stated vision
and mission. The company's vision is 'to be the best insurance organisation in the world that
enhances and protects people's lives,' while its mission is 'to make people healthier and to
enhance and protect their lives.' These statements provide a clear long-term orientation that
guides every aspect of Discovery's operations.
Discovery's strategic direction is further evidenced by its integration of Fourth Industrial
Revolution (4IR) technologies into its business model, a deliberate strategic choice aligned
with its mission. The objective to increase Active Vitality members across Africa by 15% by
2026 through enhanced digital onboarding shows measurable, directional goal setting.
Discovery's entire business model – from health insurance to the Vitality Programme – is
consistently orientated toward the single overarching purpose of improving and protecting
lives.
+27 73 887 0986 | CENTRE FOR ACADEMIC EXCELLENCE
MNG3701 Strategic Planning. They
are well-researched and will help you
prepare more effectively for the
upcoming final exam
MNG3701
Prepared by: Centre For
Academic Excellence
It’s never too late to save your
semester, join us today and
you will not regret it!!
Contact: +27 73 887 0986
, Page |1
MNG3701 – Strategic Planning IIIA
May/June 2025 Examination Answers
Case Study: Discovery Limited
Total: 70 Marks
PART A [47 MARKS]
QUESTION 1 [18 MARKS]
Question 1.1 – Strategic Direction (4 Marks)
Definition of Strategic Direction
Strategic direction refers to the long-term path or course that an organisation intends to follow
to achieve its goals and fulfil its purpose. It encompasses the organisation's vision, mission,
goals, and objectives and provides a framework that guides all strategic decisions. Strategic
direction answers the fundamental question of 'where is the organisation going?' and ensures
that all activities are aligned toward a common purpose (Louw & Venter, 2019).
How Discovery Limited Demonstrates Strategic Direction
Discovery Limited clearly demonstrates strategic direction through its explicitly stated vision
and mission. The company's vision is 'to be the best insurance organisation in the world that
enhances and protects people's lives,' while its mission is 'to make people healthier and to
enhance and protect their lives.' These statements provide a clear long-term orientation that
guides every aspect of Discovery's operations.
Discovery's strategic direction is further evidenced by its integration of Fourth Industrial
Revolution (4IR) technologies into its business model, a deliberate strategic choice aligned
with its mission. The objective to increase Active Vitality members across Africa by 15% by
2026 through enhanced digital onboarding shows measurable, directional goal setting.
Discovery's entire business model – from health insurance to the Vitality Programme – is
consistently orientated toward the single overarching purpose of improving and protecting
lives.
+27 73 887 0986 | CENTRE FOR ACADEMIC EXCELLENCE
