UCSB Comm 88 Final Exam QUESTIONS
AND CORRECT ANSWERS
Must be explained to obtain an informed consent - CORRECT ANSWER purpose &
procedures, risks & discomforts, ability to withdraw, how to answer questions
A test that protects subjects from harm should - CORRECT ANSWER not diminish self worth,
or cause stress, anxiety, or embarrassment
Ways to preserve right to privacy - CORRECT ANSWER anonymity and confidentiality
Types of deception - CORRECT ANSWER outright deception and concealment
Outright deception - CORRECT ANSWER deliberately providing false info
Concealment - CORRECT ANSWER withholding key information
Primary goals of survey research - CORRECT ANSWER identify/describe attitudes or
behaviors, examine those relationships
Examples of self administered surveys - CORRECT ANSWER mail surveys, online or emailed
surveys, handouts
Strengths of self administered surveys - CORRECT ANSWER easy and inexpensive, no
interviewer influence, increased privacy
Weaknesses of self administered surveys - CORRECT ANSWER not always self explanatory,
low response rate
Ways to increase response rate of self administered surveys - CORRECT
ANSWER inducements/incentives, easy to complete and return, a persuasive cover letter,
advance mailing, follow up mailings, etc
, Interview Surveys - CORRECT ANSWER personal or face-to-face, telephone
Strengths of face to face interview surveys - CORRECT ANSWER more flexible (can probe for
depth), higher response rate
Weaknesses of face to face interview surveys - CORRECT ANSWER possible interviewer
influence, higher costs
Strengths of telephone interview surveys compared to face to face - CORRECT ANSWER fast
results, reduced cost, more privacy, more efficiency
Strengths of telephone interview surveys compared to self administered - CORRECT
ANSWER more detail, better response rate
Cross sectional study - CORRECT ANSWER one sample at one time
Longitudinal study - CORRECT ANSWER more than one point in time measured (experience
over time, changes in public opinion, before/after)
Types of longitudinal studies - CORRECT ANSWER Panel, trend, cohort
Panel study - CORRECT ANSWER same people each time
Trend survey - CORRECT ANSWER different random samples from same population (survey
Americans every five years regarding church going)
Cohort survey - CORRECT ANSWER different samples but of same cohort (something that
binds people based on an event in time: birth year)
Survey data can conclude - CORRECT ANSWER variables are related or associated
AND CORRECT ANSWERS
Must be explained to obtain an informed consent - CORRECT ANSWER purpose &
procedures, risks & discomforts, ability to withdraw, how to answer questions
A test that protects subjects from harm should - CORRECT ANSWER not diminish self worth,
or cause stress, anxiety, or embarrassment
Ways to preserve right to privacy - CORRECT ANSWER anonymity and confidentiality
Types of deception - CORRECT ANSWER outright deception and concealment
Outright deception - CORRECT ANSWER deliberately providing false info
Concealment - CORRECT ANSWER withholding key information
Primary goals of survey research - CORRECT ANSWER identify/describe attitudes or
behaviors, examine those relationships
Examples of self administered surveys - CORRECT ANSWER mail surveys, online or emailed
surveys, handouts
Strengths of self administered surveys - CORRECT ANSWER easy and inexpensive, no
interviewer influence, increased privacy
Weaknesses of self administered surveys - CORRECT ANSWER not always self explanatory,
low response rate
Ways to increase response rate of self administered surveys - CORRECT
ANSWER inducements/incentives, easy to complete and return, a persuasive cover letter,
advance mailing, follow up mailings, etc
, Interview Surveys - CORRECT ANSWER personal or face-to-face, telephone
Strengths of face to face interview surveys - CORRECT ANSWER more flexible (can probe for
depth), higher response rate
Weaknesses of face to face interview surveys - CORRECT ANSWER possible interviewer
influence, higher costs
Strengths of telephone interview surveys compared to face to face - CORRECT ANSWER fast
results, reduced cost, more privacy, more efficiency
Strengths of telephone interview surveys compared to self administered - CORRECT
ANSWER more detail, better response rate
Cross sectional study - CORRECT ANSWER one sample at one time
Longitudinal study - CORRECT ANSWER more than one point in time measured (experience
over time, changes in public opinion, before/after)
Types of longitudinal studies - CORRECT ANSWER Panel, trend, cohort
Panel study - CORRECT ANSWER same people each time
Trend survey - CORRECT ANSWER different random samples from same population (survey
Americans every five years regarding church going)
Cohort survey - CORRECT ANSWER different samples but of same cohort (something that
binds people based on an event in time: birth year)
Survey data can conclude - CORRECT ANSWER variables are related or associated
