UCSB COMM 88 Spring 24 Gonzales Final
Exam UPDATED QUESTIONS AND
CORRECT ANSWERS
Primary goals of surveys - CORRECT ANSWER Descriptive and explanatory
Descriptive goal of surveys - CORRECT ANSWER Identify and describe attitudes or behaviors
in a given population
Explanatory goal of surveys - CORRECT ANSWER Examine relationships between the
variables measured (Does X predict/relate to Y? Do many factors together predict Y?)
Cross sectional survey - CORRECT ANSWER Surveying a single sample of some population
at one time
3 types of longitudinal studies - CORRECT ANSWER trend, cohort, panel
Trend/Longitudinal Study - CORRECT ANSWER Different samples from the same population
are surveyed at different time
Panel/Longitudinal Study - CORRECT ANSWER Surveys the same people over time
Cohort/longitudinal study - CORRECT ANSWER follows a group of subjects as they change
over time
4 ways to administer surveys - CORRECT ANSWER Self-administered questionnaires,
interview (face to face), interview (telephone), experience sampling
self-administered questionnaires - CORRECT ANSWER A survey method in which the
respondent takes the responsibility for reading and answering the questions without having them
stated orally by an interviewer
, Interview survey - face to face - CORRECT ANSWER A survey method in which the
researcher interviews the participant face to face; allows for more in-depth surveying
Interview survey - telephone - CORRECT ANSWER A survey method in which the researcher
interviews the participant over the phone
Experience sampling - CORRECT ANSWER A survey method in which people report
repeatedly on their current experiences
Response rate - CORRECT ANSWER The percentage of people contacted who complete the
questionnaire
response rate bias - CORRECT ANSWER Threat to the representativeness of a sample that
occurs when some participants selected to respond to a survey systematically fail to complete the
survey
Response rate can be increased by - CORRECT ANSWER Having rewards (gift card), making
it easy, a persuasive cover letter, and send follow ups
Double-barreled questions - CORRECT ANSWER Questions that attempt to get at multiple
issues at once, and so tend to receive incomplete or confusing answers
Difference relationship - CORRECT ANSWER A hypothesis/RQ, with one categorical and one
continuous variable, that makes a statement about the difference between two groups.
Continuous relationship - CORRECT ANSWER A hypothesis/RQ, with two continuous
variables, that aims to understand the relationship between the variables ("as X increases, so does Y")
Correlation - CORRECT ANSWER A measure of the extent to which two factors vary together,
and thus of how well either factor predicts the other.
Pearson correlation coefficient (r) - CORRECT ANSWER The most common statistical
measure of the strength of linear relationships among variables
Exam UPDATED QUESTIONS AND
CORRECT ANSWERS
Primary goals of surveys - CORRECT ANSWER Descriptive and explanatory
Descriptive goal of surveys - CORRECT ANSWER Identify and describe attitudes or behaviors
in a given population
Explanatory goal of surveys - CORRECT ANSWER Examine relationships between the
variables measured (Does X predict/relate to Y? Do many factors together predict Y?)
Cross sectional survey - CORRECT ANSWER Surveying a single sample of some population
at one time
3 types of longitudinal studies - CORRECT ANSWER trend, cohort, panel
Trend/Longitudinal Study - CORRECT ANSWER Different samples from the same population
are surveyed at different time
Panel/Longitudinal Study - CORRECT ANSWER Surveys the same people over time
Cohort/longitudinal study - CORRECT ANSWER follows a group of subjects as they change
over time
4 ways to administer surveys - CORRECT ANSWER Self-administered questionnaires,
interview (face to face), interview (telephone), experience sampling
self-administered questionnaires - CORRECT ANSWER A survey method in which the
respondent takes the responsibility for reading and answering the questions without having them
stated orally by an interviewer
, Interview survey - face to face - CORRECT ANSWER A survey method in which the
researcher interviews the participant face to face; allows for more in-depth surveying
Interview survey - telephone - CORRECT ANSWER A survey method in which the researcher
interviews the participant over the phone
Experience sampling - CORRECT ANSWER A survey method in which people report
repeatedly on their current experiences
Response rate - CORRECT ANSWER The percentage of people contacted who complete the
questionnaire
response rate bias - CORRECT ANSWER Threat to the representativeness of a sample that
occurs when some participants selected to respond to a survey systematically fail to complete the
survey
Response rate can be increased by - CORRECT ANSWER Having rewards (gift card), making
it easy, a persuasive cover letter, and send follow ups
Double-barreled questions - CORRECT ANSWER Questions that attempt to get at multiple
issues at once, and so tend to receive incomplete or confusing answers
Difference relationship - CORRECT ANSWER A hypothesis/RQ, with one categorical and one
continuous variable, that makes a statement about the difference between two groups.
Continuous relationship - CORRECT ANSWER A hypothesis/RQ, with two continuous
variables, that aims to understand the relationship between the variables ("as X increases, so does Y")
Correlation - CORRECT ANSWER A measure of the extent to which two factors vary together,
and thus of how well either factor predicts the other.
Pearson correlation coefficient (r) - CORRECT ANSWER The most common statistical
measure of the strength of linear relationships among variables
