UCSB COMM 88 Final Exam UPDATED
QUESTIONS AND CORRECT ANSWERS
Audit Study - CORRECT ANSWER a study that examines racial and other forms of
discrimination by sending matched pairs of individuals to apply for jobs, purchase a car, rent an
apartment, etc.
Survey-Based Experiment - CORRECT ANSWER an experiment embedded in a survey in
which respondents are given different, randomly assigned versions of survey questions
Replication - CORRECT ANSWER the repetition of a study using a different sample of
participants and often involving different settings and methods
Computer-Assisted Personal Interviewing (CAPI) - CORRECT ANSWER a software program,
usually on a portable computer, thats aids interviewers by providing appropriate instructions, question
wording, and data entry supervision
- reduces mistakes
- saves time and costs
Computer-Assisted Telephone Interviewing (CATI) - CORRECT ANSWER a set of
computerized tools that aid telephone interviewers and supervisors by automating various data-
collection tasks
Computer-Assisted Self-Administered Interviewing (CASI) - CORRECT ANSWER an
electronic survey in which a questionnaire is transmitted on a computer disk mailed to the respondent
or on a laptop computer provided by the researcher
Interview/Survey Schedule - CORRECT ANSWER a survey form used by interviewers that
consists of instructions, the questions to be asked, and, if they are used, response options
Field Pre-testing - CORRECT ANSWER an evaluation of a survey instrument that involves
trying it out on a small sample of persons
, Random Digit Dialing - CORRECT ANSWER a sampling frame technique in which dialable
telephone numbers are generated (sampled) randomly
Coding - CORRECT ANSWER the sorting of data into numbered or textual categories
Editing - CORRECT ANSWER checking data and correcting for errors in computed interviews
or questionnaires
Secondary Analysis - CORRECT ANSWER analysis of survey or other data originally collected
by another researcher, ordinarily for a different purpose
Ethnography - CORRECT ANSWER an alternative word derived from cultural anthropology, to
describe field research, especially when it focuses on the culture of a group of people
In-Depth Interview - CORRECT ANSWER provides deeper, more comprehensive
understanding of respondents experiences/interpretations. May be used to compliment observations in
field research or as as stand-alone method of data collection.
- open ended
- flexible format
Guiding Question - CORRECT ANSWER a relatively broad research question that guides the
initial stages of qualitative research
Gatekeeper - CORRECT ANSWER relevant authority whose permission is needed to gain
access to a setting or group
- ex) family members living in a home to be visited or owner/manager of movie theater
Interview Guide - CORRECT ANSWER a list of topics and specific questions to be asked in a
qualitative interview
Probes - CORRECT ANSWER follow-up questions used in surveys and in-depth interviews to
gather more information about a respondents answer
QUESTIONS AND CORRECT ANSWERS
Audit Study - CORRECT ANSWER a study that examines racial and other forms of
discrimination by sending matched pairs of individuals to apply for jobs, purchase a car, rent an
apartment, etc.
Survey-Based Experiment - CORRECT ANSWER an experiment embedded in a survey in
which respondents are given different, randomly assigned versions of survey questions
Replication - CORRECT ANSWER the repetition of a study using a different sample of
participants and often involving different settings and methods
Computer-Assisted Personal Interviewing (CAPI) - CORRECT ANSWER a software program,
usually on a portable computer, thats aids interviewers by providing appropriate instructions, question
wording, and data entry supervision
- reduces mistakes
- saves time and costs
Computer-Assisted Telephone Interviewing (CATI) - CORRECT ANSWER a set of
computerized tools that aid telephone interviewers and supervisors by automating various data-
collection tasks
Computer-Assisted Self-Administered Interviewing (CASI) - CORRECT ANSWER an
electronic survey in which a questionnaire is transmitted on a computer disk mailed to the respondent
or on a laptop computer provided by the researcher
Interview/Survey Schedule - CORRECT ANSWER a survey form used by interviewers that
consists of instructions, the questions to be asked, and, if they are used, response options
Field Pre-testing - CORRECT ANSWER an evaluation of a survey instrument that involves
trying it out on a small sample of persons
, Random Digit Dialing - CORRECT ANSWER a sampling frame technique in which dialable
telephone numbers are generated (sampled) randomly
Coding - CORRECT ANSWER the sorting of data into numbered or textual categories
Editing - CORRECT ANSWER checking data and correcting for errors in computed interviews
or questionnaires
Secondary Analysis - CORRECT ANSWER analysis of survey or other data originally collected
by another researcher, ordinarily for a different purpose
Ethnography - CORRECT ANSWER an alternative word derived from cultural anthropology, to
describe field research, especially when it focuses on the culture of a group of people
In-Depth Interview - CORRECT ANSWER provides deeper, more comprehensive
understanding of respondents experiences/interpretations. May be used to compliment observations in
field research or as as stand-alone method of data collection.
- open ended
- flexible format
Guiding Question - CORRECT ANSWER a relatively broad research question that guides the
initial stages of qualitative research
Gatekeeper - CORRECT ANSWER relevant authority whose permission is needed to gain
access to a setting or group
- ex) family members living in a home to be visited or owner/manager of movie theater
Interview Guide - CORRECT ANSWER a list of topics and specific questions to be asked in a
qualitative interview
Probes - CORRECT ANSWER follow-up questions used in surveys and in-depth interviews to
gather more information about a respondents answer
