MKT 421 EXAM REVIEW QUESTIONS WITH
ACCURATE SOLUTIONS 2026
▶ need recognition Answer: loosing softball glove
look on amazon and dicks
choose amazon bc they are changing the game
use products
thoughts about this chosen product?
▶ information search Answer: google search
▶ evaluate alternative Answer: online vs instore providers of the glove
▶ marketers create ... Answer: needs and wants
▶ steve jobs Answer: everything around you that you call life was made up
by people that were no smarter than you
change peoples minds / perceptions
ex. asu innovation stickers on every bus
▶ modern marketing Answer: social
technological
political
environmental
economic
▶ social Answer: institutions and other forces that affect society's basic
values, perceptions, and behaviors
-Sporting event clothing has evolved
-Health and safety of sports
-Privacy views
Ex. toms
Ex. USDA organic
, ▶ Your fathers capitalism isn't how millennials understand the world. Socio-
capitalism is who they are and what this country will be Answer: - mark
Cuban .... Not just about money, it involves social good
▶ technological Answer: most dramatic force in change the mktplacce
-Sports being delayed? Instant acess now
Ex. amazon go ... just walk out tech
-Should others adopt this tech?
Ex. the road ahead - head of lyft states that the avg vehicle is used 4% of
the time and parked the other 96%
Ex. Experian - total cost of a car is over 8 thousand per yr, 350hrs of use
per day, 25 dollars per hr
IRS - gov
Ex. waymo - self driving cars ... drunk sports fans can be driven home?
How we get to games, alcohol rules
▶ Concerns with tech advancements? Answer: -ethical sense, liability,
intelligence, robots taking the role of humans, health concerns, privacy,
Ex. ISM connect race way - video board w/cameras that capture info about
you
▶ political Answer: laws, gov agencies, pressure groups that influence or
limit various orgs
-70% of shoes sold in the US come from china - tarrifs cause hit in this area
... purchasing power? Will cnosumers still buy? What brand does it effect
the most?
-FCC net neutrality rules ... espn acess switch from paying yr round to a
cable or subscription
Ex. gopro quites dron business -
Ex. tampa rays - cashless venue .. privacy concerns,
ACCURATE SOLUTIONS 2026
▶ need recognition Answer: loosing softball glove
look on amazon and dicks
choose amazon bc they are changing the game
use products
thoughts about this chosen product?
▶ information search Answer: google search
▶ evaluate alternative Answer: online vs instore providers of the glove
▶ marketers create ... Answer: needs and wants
▶ steve jobs Answer: everything around you that you call life was made up
by people that were no smarter than you
change peoples minds / perceptions
ex. asu innovation stickers on every bus
▶ modern marketing Answer: social
technological
political
environmental
economic
▶ social Answer: institutions and other forces that affect society's basic
values, perceptions, and behaviors
-Sporting event clothing has evolved
-Health and safety of sports
-Privacy views
Ex. toms
Ex. USDA organic
, ▶ Your fathers capitalism isn't how millennials understand the world. Socio-
capitalism is who they are and what this country will be Answer: - mark
Cuban .... Not just about money, it involves social good
▶ technological Answer: most dramatic force in change the mktplacce
-Sports being delayed? Instant acess now
Ex. amazon go ... just walk out tech
-Should others adopt this tech?
Ex. the road ahead - head of lyft states that the avg vehicle is used 4% of
the time and parked the other 96%
Ex. Experian - total cost of a car is over 8 thousand per yr, 350hrs of use
per day, 25 dollars per hr
IRS - gov
Ex. waymo - self driving cars ... drunk sports fans can be driven home?
How we get to games, alcohol rules
▶ Concerns with tech advancements? Answer: -ethical sense, liability,
intelligence, robots taking the role of humans, health concerns, privacy,
Ex. ISM connect race way - video board w/cameras that capture info about
you
▶ political Answer: laws, gov agencies, pressure groups that influence or
limit various orgs
-70% of shoes sold in the US come from china - tarrifs cause hit in this area
... purchasing power? Will cnosumers still buy? What brand does it effect
the most?
-FCC net neutrality rules ... espn acess switch from paying yr round to a
cable or subscription
Ex. gopro quites dron business -
Ex. tampa rays - cashless venue .. privacy concerns,
