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The PM may fulfill the role of the _____? - correct ans:Product owner: defining stories, prioritizing team
backlogs, accepting stories, etc.
T or F? PM supports all product aspects - correct ans:True - Acts as marketing, contact for sales, reviews
legal agreements, responses to service requests, manages value steam economics
PMs rely on ___ for development facing concerns - correct ans:Product Owners
Four dimensions of product management stakeholders - correct ans:Business goals, getting it off the
shelf (shipped), getting it built and leveraging support
____________ ____________ is an iterative solution development process that promotes a holistic
approach to delighting all stakeholders - correct ans:Design thinking
Desirable, sustainable, feasible and _________ are the four areas of design thinking - correct ans:viable
Driving product strategy and execution, communicating vision, managing program backlog all have to do
with what APM area? - correct ans:Feasible
What are the 2 populations of Geoffrey Moore's Crossing the Chasm? - correct ans:Early adopters and
late adopters
What is Design Thinking's double diamond? - correct ans:Understand the problem, design the right
solution
, What are the two steps of Understanding the Problem in Design Thinking? - correct ans:Discover
(diverge), Define (converge)
What the two steps of Designing the right solution in Design thinking? - correct ans:Develop (diverge),
Deliver (Converge)
Focuses on the who, what and why, Determines concepts, opinions and values, assesses value provided
and what internal/external customers will pay, influences marketing and sales is what research area? -
correct ans:Market Research
Focuses on the how, observes and evaluates what customers and users do, determines how customers
use or will use the product, influences capabilities and features is what research area? - correct ans:User
research
What research area generally aligns to long-term product development planning horizons? - correct
ans:Market research
T or F. Continuous exploration is market research - correct ans:True
What are the 5 populations of diffusion of innovation? - correct ans:Innovators, early adopters, early
majority, later majority and laggards
What kind of data is: Previously collected and published data, and may or may not address specific
questions - correct ans:Secondary data
What kind of data is: custom designed and implemented to answer specific questions as best as
possible? - correct ans:Primary data
Usage analytics/product telemetry, government data and libraries are all examples of what kind of data?
- correct ans:Secondary data
A/B testing, questionnaires/surveys are examples of what kind of Primary data? - correct
ans:Quantitative