exam with comprehensive questions
and well elaborated correct answers
graded A+
Professional Academic Assistance Services
Services Offered
Proctored Exam Assistance
Online Class Management (Full Course Support)
Exam Preparation & Study Materials
Assignments and Coursework Support
Essays and Research Papers
Discussion Posts and Replies
Contact Information
Email:
WhatsApp: +254705994759
,coarse-grained level of product - correct ans:description od a Product at the level that captures the
Product essence - the information considered critical to develop and launch a winning product
excel - correct ans:v. To do well; to be better or greater than others.
eg: In which areas the product is going to excel?
Product value - correct ans:The worth assigned to the product by the customer
Q: which needs will the product address?
What value does the product add?
feasible - correct ans:reasonable; capable of being carried out
lock in customers - correct ans:making it difficult or expensive for customers to switch to another
product
sources of revenue - correct ans:sales and fees earned
target price - correct ans:price based on customers' perceived value for the product and the price that
competitors charge
Q: what is the target price?
competitors - correct ans:companies in the same industry that sell similar products or services to
customers
springboard - correct ans:1. An object used to power/spring a gymnast over something.
2. a beginning from which an enterprise is launched
Unique selling point - correct ans:Any aspect of a product that makes it stand out form those offered by
rival businesses,
Any aspect of or characteristic of a product that differentiates it from the competition. Firms will often
want to stress this in their marketing.
, Product Vision - correct ans:a brief statement of the desired future state that would be achieved
through the project initiative.
Pichler: The vision should communicate the essence of the future product in a concise manner and
describe a shared goal that provides direction but is broad enough to facilitate creativity.
Should be: shared and unifying: people are connected, bound together by a common aspiration; broad
and engaging: goal that guides the development efforts but leaves enough room for creativity,
consensus driven goal; short and sweet: less is more
consensus-driven approach - correct ans:team works together to build a vision around what they are
building
yields - correct ans:Makes, creates, produces; Arrow in chemical equation
overspecified - correct ans:very complex
Pichler: resist the temptation to provide too much detail or to overspecify the product. More
functionality is discovered and captured in the product backlog as the projekt progresses.
Elevator Pitch - correct ans:Very concise presentation of an idea covering all of its critical aspects, and
delivered within a few seconds (the approximate duration of an elevator ride)
identify your goal
explain what you do
communicate your uniqueness
engage with a question
put it all together
practice
Moore's elevator test - if you can not explain your product in the time it takes us to ride up,the vision od
likely to be too long or complex.
to change certain failure into unmitigated success - correct ans:changing big failure in absolute,
unqualified success thanks to the adaptation