behavior.
Focus on equilibrium through mathematical optimization.
Consumers maximize utility and firms maximize profits.
THE mainstream, traditional, view of microeconomic theory
Austrian approach to managerial economics - ANSWER-Uses verbal reasoning rather
than mathematical reasoning
Focus on real-world prices with real causes and on a process of adjustment via
interaction between buyers and sellers.
How Austrians view physical capital - ANSWER-as heterogeneous (not all the same K)
and multi-specific (used for different purposes)
Entrepreneur - ANSWER-Owner of the firm
earner of the firm's profits
ultimate decision maker for the use of the firm's resources
Manager - ANSWER-employee who helps coordinate the organization of the firm's
resources to help entrepreneur earn profits
Responsible for coordinating the actions of others within the business
Capitalist - ANSWER-Owner of physical capital used by the firm to produce goods and
services
, Often, business owners own their own capital (where the entrepreneur is also the
capitalist), but not always
Laborer - ANSWER-Owner of physical labor used by the firm to produce goods and
services
Residual Claimant - ANSWER-Is the entrepreneur
Receives whatever amount of money is left after all other factors of production are paid
Ultimate decision maker for the business
Profit - ANSWER-entrepreneur's payment for his/her contribution in producing a good or
service
Accounting profit - ANSWER-firm's revenue minus the explicit costs (or costs paid to
other factors of production)
difference between a firm's total revenue and its explicit costs
economic profit - ANSWER-firm's revenue minus explicit costs AND implicit costs (or
the cost paid for the entrepreneur's own resources)
difference between a firm's total revenue and its explicit AND implicit costs
Total economic cost equation - ANSWER-Explicit costs of market supplied resources +
implicit costs of owner-supplied resources = total economic cost
The Nature of the Firm by Coase emphasizes ________ - ANSWER-the important role
of transaction costs, or costs of engaging in trade
(coase won a nobel prize in economics for his work on the significance of transaction
costs and property rights)
For Coase, firms exist to ______ - ANSWER-minimize transaction costs (the costs of
engaging in mutually-beneficial exchange)
According to Alchian and Demsetz, the firm helps with ______ - ANSWER-the
coordination and evaluation of team production
(they view employees and customers similarly, as a team use of inputs and a
centralized party that helps arrange all other inputs)
Monitoring - ANSWER-Done to try to measure productivity
Monitoring behaviour (ex. how many cigarette breaks are taken; how quickly someone
moves from one task to another)
Note: monitoring costs are not zero, and they increase with the number of people
monitored
Coproduction - ANSWER-Ex. a business providing goods and services to consumers is
an example of co-production between employer and employee
Two parties participating in production
Who has ownership and control - ANSWER-Shareholders specialize in ownership