Strategic Exam 2 Flashcards Quizlet Study Guide Complete Review
Strategic
and Key
Exam
Concepts.pdf
2 Flashcards Quizlet Study Guide Complete Review
Strategic
and Key
Exam
Concepts.pdf
2 Flashcards Quizlet Study Guide Complete Review and Key Concepts.pdf
Strategic Exam 2
Flashcards Quizlet Study
Guide Complete Review
and Key Concepts
Guidehttps://www.stuvia.com/dashboard!@_)#*)(@$)($@*($@)($@*_
Strategic Exam 2 Flashcards Quizlet Study Guide Complete Review
Strategic
and Key
Exam
Concepts.pdf
2 Flashcards Quizlet Study Guide Complete Review
Strategic
and Key
Exam
Concepts.pdf
2 Flashcards Quizlet Study Guide Complete Review and Key Concepts.pdf
,Strategic Exam 2 Flashcards _ Quizlet.pdf Strategic Exam 2 Flashcards _ Quizlet.pdf Strategic Exam 2 Flashcards _ Quizlet.pdf
Terms in this set (66)
4 Main Strategy Decisions Business level strategy
Corporate strategy
Competitive Strategy
Innovative Strategy
Business level strategy (Generic) Overall cost leadership
Overall Differentiation
Focused Cost
Focused Differentiation
Overall cost leadership Be the cheapest option for a wide market
Charging lower prices, Higher profit margins
Broad, Cheapest
ex (Walmart, Spirit Airlines)
Overall Differentiation Offer something unique that people will pay more for
Broad, Unique Product
People will pay premium
ex (Apple, Nike)
Strategic Exam 2 Flashcards _ Quizlet.pdf Strategic Exam 2 Flashcards _ Quizlet.pdf Strategic Exam 2 Flashcards _ Quizlet.pdf
, Strategic Exam 2 Flashcards _ Quizlet.pdf Strategic Exam 2 Flashcards _ Quizlet.pdf Strategic Exam 2 Flashcards _ Quizlet.pdf
Focused Cost Be the cheapest option for a specific group
Narrow/Niche market, cheapest
ex (Aldi)
Focused Differentiation Offer a premium, unique product to a niche market
Niche/Niche, Premium
ex (Rolex, Tesla)
2 dimensions of business-level strategies Market scope → Broad vs Narrow
Advantage → Cost vs Differentiation
To achieve overall cost leadership Produce in large scale (economies of scale)
Learning/experience
Use cheaper suppliers
Lower input costs
Efficient operations
To achieve overall differentiation Better quality
Strong brand
More features
Better customer experience
Strategic Exam 2 Flashcards _ Quizlet.pdf Strategic Exam 2 Flashcards _ Quizlet.pdf Strategic Exam 2 Flashcards _ Quizlet.pdf
Strategic
and Key
Exam
Concepts.pdf
2 Flashcards Quizlet Study Guide Complete Review
Strategic
and Key
Exam
Concepts.pdf
2 Flashcards Quizlet Study Guide Complete Review and Key Concepts.pdf
Strategic Exam 2
Flashcards Quizlet Study
Guide Complete Review
and Key Concepts
Guidehttps://www.stuvia.com/dashboard!@_)#*)(@$)($@*($@)($@*_
Strategic Exam 2 Flashcards Quizlet Study Guide Complete Review
Strategic
and Key
Exam
Concepts.pdf
2 Flashcards Quizlet Study Guide Complete Review
Strategic
and Key
Exam
Concepts.pdf
2 Flashcards Quizlet Study Guide Complete Review and Key Concepts.pdf
,Strategic Exam 2 Flashcards _ Quizlet.pdf Strategic Exam 2 Flashcards _ Quizlet.pdf Strategic Exam 2 Flashcards _ Quizlet.pdf
Terms in this set (66)
4 Main Strategy Decisions Business level strategy
Corporate strategy
Competitive Strategy
Innovative Strategy
Business level strategy (Generic) Overall cost leadership
Overall Differentiation
Focused Cost
Focused Differentiation
Overall cost leadership Be the cheapest option for a wide market
Charging lower prices, Higher profit margins
Broad, Cheapest
ex (Walmart, Spirit Airlines)
Overall Differentiation Offer something unique that people will pay more for
Broad, Unique Product
People will pay premium
ex (Apple, Nike)
Strategic Exam 2 Flashcards _ Quizlet.pdf Strategic Exam 2 Flashcards _ Quizlet.pdf Strategic Exam 2 Flashcards _ Quizlet.pdf
, Strategic Exam 2 Flashcards _ Quizlet.pdf Strategic Exam 2 Flashcards _ Quizlet.pdf Strategic Exam 2 Flashcards _ Quizlet.pdf
Focused Cost Be the cheapest option for a specific group
Narrow/Niche market, cheapest
ex (Aldi)
Focused Differentiation Offer a premium, unique product to a niche market
Niche/Niche, Premium
ex (Rolex, Tesla)
2 dimensions of business-level strategies Market scope → Broad vs Narrow
Advantage → Cost vs Differentiation
To achieve overall cost leadership Produce in large scale (economies of scale)
Learning/experience
Use cheaper suppliers
Lower input costs
Efficient operations
To achieve overall differentiation Better quality
Strong brand
More features
Better customer experience
Strategic Exam 2 Flashcards _ Quizlet.pdf Strategic Exam 2 Flashcards _ Quizlet.pdf Strategic Exam 2 Flashcards _ Quizlet.pdf
