WGU D077 MARKETING, SALE, AND CUSTOMER CONTACT
04/18/2026
STUDY GUIDE 2026 |QUESTIONS AND ANSWERS
WGU D077 Marketing, Sale, and Customer Contact Study Guide 2026
|Questions and Answers, Exams of Nursing
Define Marketing
Creating, communicating, delivering, and exchanging offerings that have value
Identify 3 functions of Marketing
Creating exchanges, identifying customers' needs, and generating value
3 multiple choice options
What is the marketing concept?
The use of marketing data to focus on the customers in order to develop marketing strategies satisfy
the needs of the customers and accomplish the goals of the organization
3 multiple choice options
What are tactical plans?
The actions a company implements to affect the controllable elements of the strategy.
3 multiple choice options
What are strategic plans?
Ways an organization is going to do to achieve its objectives.
3 multiple choice options
, WGU D077 MARKETING, SALE, AND CUSTOMER CONTACT
04/18/2026
STUDY GUIDE 2026 |QUESTIONS AND ANSWERS
Identify the four elements in the Marketing mix.
Place, product, price, promotion
3 multiple choice options
What is one main characteristic of a product?
Something offered in exchange
3 multiple choice options
What is informed by a clear understanding of an organization's strengths and weaknesses?
A Marketing strategy
3 multiple choice options
What defines the product element of the marketing mix?
Business goods and consumer goods
3 multiple choice options
What is one important characteristic of price?
It determines the company's profit
3 multiple choice options
Identify important characteristics of the price.
Element of the marketing mix involved with the cost of a product
3 multiple choice options
, WGU D077 MARKETING, SALE, AND CUSTOMER CONTACT
04/18/2026
STUDY GUIDE 2026 |QUESTIONS AND ANSWERS
Identify important characteristics of the place.
Transportation, location, supply chain, online presence, inventory, and atmospherics
3 multiple choice options
What does Place refer to in the marketing mix?
Getting the product from the producer to the customer
3 multiple choice options
What defines the place element of the marketing mix?
Processes and channels used in getting a product to the place in which it is ultimately sold
3 multiple choice options
What is a critical characteristic of place?
Getting the product from the producer to the customer
3 multiple choice options
What is one crucial characteristic of promotion?
Methods for informing and influencing customers to buy a product
3 multiple choice options
Identify important characteristics of promotion.
, WGU D077 MARKETING, SALE, AND CUSTOMER CONTACT
04/18/2026
STUDY GUIDE 2026 |QUESTIONS AND ANSWERS
Traditional sales, digital marketing, and public relations
3 multiple choice options
What defines the promotion element of the marketing mix?
Tactics that communicates the company's message efficiently and effectively to the target audience
3 multiple choice options
What are the four stages of the product life cycle?
Introduction, growth, maturity, decline
3 multiple choice options
Stage of the product life cycle characterized by low sales, little or no profit, and little or no competition
Introductory
3 multiple choice options
Stage of the product life cycle where sales and profit begin to increase and competitors begin to enter
the market
Growth
3 multiple choice options
What stage of the product life cycle includes high sales, a spike in profits, and a high level of
competition?
Maturity
3 multiple choice options
04/18/2026
STUDY GUIDE 2026 |QUESTIONS AND ANSWERS
WGU D077 Marketing, Sale, and Customer Contact Study Guide 2026
|Questions and Answers, Exams of Nursing
Define Marketing
Creating, communicating, delivering, and exchanging offerings that have value
Identify 3 functions of Marketing
Creating exchanges, identifying customers' needs, and generating value
3 multiple choice options
What is the marketing concept?
The use of marketing data to focus on the customers in order to develop marketing strategies satisfy
the needs of the customers and accomplish the goals of the organization
3 multiple choice options
What are tactical plans?
The actions a company implements to affect the controllable elements of the strategy.
3 multiple choice options
What are strategic plans?
Ways an organization is going to do to achieve its objectives.
3 multiple choice options
, WGU D077 MARKETING, SALE, AND CUSTOMER CONTACT
04/18/2026
STUDY GUIDE 2026 |QUESTIONS AND ANSWERS
Identify the four elements in the Marketing mix.
Place, product, price, promotion
3 multiple choice options
What is one main characteristic of a product?
Something offered in exchange
3 multiple choice options
What is informed by a clear understanding of an organization's strengths and weaknesses?
A Marketing strategy
3 multiple choice options
What defines the product element of the marketing mix?
Business goods and consumer goods
3 multiple choice options
What is one important characteristic of price?
It determines the company's profit
3 multiple choice options
Identify important characteristics of the price.
Element of the marketing mix involved with the cost of a product
3 multiple choice options
, WGU D077 MARKETING, SALE, AND CUSTOMER CONTACT
04/18/2026
STUDY GUIDE 2026 |QUESTIONS AND ANSWERS
Identify important characteristics of the place.
Transportation, location, supply chain, online presence, inventory, and atmospherics
3 multiple choice options
What does Place refer to in the marketing mix?
Getting the product from the producer to the customer
3 multiple choice options
What defines the place element of the marketing mix?
Processes and channels used in getting a product to the place in which it is ultimately sold
3 multiple choice options
What is a critical characteristic of place?
Getting the product from the producer to the customer
3 multiple choice options
What is one crucial characteristic of promotion?
Methods for informing and influencing customers to buy a product
3 multiple choice options
Identify important characteristics of promotion.
, WGU D077 MARKETING, SALE, AND CUSTOMER CONTACT
04/18/2026
STUDY GUIDE 2026 |QUESTIONS AND ANSWERS
Traditional sales, digital marketing, and public relations
3 multiple choice options
What defines the promotion element of the marketing mix?
Tactics that communicates the company's message efficiently and effectively to the target audience
3 multiple choice options
What are the four stages of the product life cycle?
Introduction, growth, maturity, decline
3 multiple choice options
Stage of the product life cycle characterized by low sales, little or no profit, and little or no competition
Introductory
3 multiple choice options
Stage of the product life cycle where sales and profit begin to increase and competitors begin to enter
the market
Growth
3 multiple choice options
What stage of the product life cycle includes high sales, a spike in profits, and a high level of
competition?
Maturity
3 multiple choice options
