WGU D077 CONCEPTS IN MARKETING, SALES, AND
CUSTOMER CONTACT EXAM |QUESTIONS AND ANSWER 04/18/2026
LATEST 2026
WGU D077 Concepts in Marketing, Sales, and Customer Contact exam
|Questions and Answer latest 2026, Exams of Marketing
Integrated Marketing Communications
coordinating the promotion mix elements and synchronizing promotion as a unified effort
Marketing
The Activity, set of institutions, and process for creating, communicating, delivering and exchanging
offerings that have value for consumers. Also a business function that identifies, satisfies, and retains
customers through a set of activities related to creating, communicating, delivering, and exchanging
offerings that have value for the customer.
Marketing Mix (4 P's)
Product, Place, Price, Promotion
Product Life Cycle
describes the stages a new product goes through in the marketplace: introduction, growth, maturity,
and decline
The Introduction stage of the product life cycle is characterized by
Low sales, Little or no profit, and Often little to no competition
4/18/2026
The growth stage of the product life cycle is characterized by
1
, WGU D077 CONCEPTS IN MARKETING, SALES, AND
CUSTOMER CONTACT EXAM |QUESTIONS AND ANSWER 04/18/2026
LATEST 2026
Increasing sales, Rapidly increasing profits, Market has accepted the product and competitors begin to
enter the market
The maturity stage of the product life cycle is characterized by
High Sales, High then declining profits, High level of competition, may be difficult for original company
to compete
The decline stage of the product life cycle is characterized by
Declining Sales, Declining Profit, and Competitive pressure remains high and demand falls
product mix
The complete range of products offered for sale by a company throughout its product lines, also
known as the product assortment
product lines
Series of similar products focused on a sector that a company creates under a single brand
product depth
Number of versions offered for each product in the product line
product width
4/18/2026
The number of different product lines, or series of products a company offers
2
, WGU D077 CONCEPTS IN MARKETING, SALES, AND
CUSTOMER CONTACT EXAM |QUESTIONS AND ANSWER 04/18/2026
LATEST 2026
price skimming
Intentionally pricing a new product offering high with the intention of lowering it over time as
competition grows, particularly in the case of a unique offering with little or no competition at the
outset (Pricing Strategy)
penetration pricing
Intentionally pricing a product lower than the market price to gain market share in a new market
(Pricing Strategy)
leader pricing
Pricing products below market price to attract customers to a store where they would not otherwise
shop (Pricing Strategy)
prestige pricing
Raising the price of a product to increase the perception of its value (Pricing Strategy)
Bundling
Grouping related products together and pricing them as a single product. (Pricing Strategy)
Competitive pricing
4/18/2026
Setting the price for a product or service relative to competitors (Pricing Strategy)
3
CUSTOMER CONTACT EXAM |QUESTIONS AND ANSWER 04/18/2026
LATEST 2026
WGU D077 Concepts in Marketing, Sales, and Customer Contact exam
|Questions and Answer latest 2026, Exams of Marketing
Integrated Marketing Communications
coordinating the promotion mix elements and synchronizing promotion as a unified effort
Marketing
The Activity, set of institutions, and process for creating, communicating, delivering and exchanging
offerings that have value for consumers. Also a business function that identifies, satisfies, and retains
customers through a set of activities related to creating, communicating, delivering, and exchanging
offerings that have value for the customer.
Marketing Mix (4 P's)
Product, Place, Price, Promotion
Product Life Cycle
describes the stages a new product goes through in the marketplace: introduction, growth, maturity,
and decline
The Introduction stage of the product life cycle is characterized by
Low sales, Little or no profit, and Often little to no competition
4/18/2026
The growth stage of the product life cycle is characterized by
1
, WGU D077 CONCEPTS IN MARKETING, SALES, AND
CUSTOMER CONTACT EXAM |QUESTIONS AND ANSWER 04/18/2026
LATEST 2026
Increasing sales, Rapidly increasing profits, Market has accepted the product and competitors begin to
enter the market
The maturity stage of the product life cycle is characterized by
High Sales, High then declining profits, High level of competition, may be difficult for original company
to compete
The decline stage of the product life cycle is characterized by
Declining Sales, Declining Profit, and Competitive pressure remains high and demand falls
product mix
The complete range of products offered for sale by a company throughout its product lines, also
known as the product assortment
product lines
Series of similar products focused on a sector that a company creates under a single brand
product depth
Number of versions offered for each product in the product line
product width
4/18/2026
The number of different product lines, or series of products a company offers
2
, WGU D077 CONCEPTS IN MARKETING, SALES, AND
CUSTOMER CONTACT EXAM |QUESTIONS AND ANSWER 04/18/2026
LATEST 2026
price skimming
Intentionally pricing a new product offering high with the intention of lowering it over time as
competition grows, particularly in the case of a unique offering with little or no competition at the
outset (Pricing Strategy)
penetration pricing
Intentionally pricing a product lower than the market price to gain market share in a new market
(Pricing Strategy)
leader pricing
Pricing products below market price to attract customers to a store where they would not otherwise
shop (Pricing Strategy)
prestige pricing
Raising the price of a product to increase the perception of its value (Pricing Strategy)
Bundling
Grouping related products together and pricing them as a single product. (Pricing Strategy)
Competitive pricing
4/18/2026
Setting the price for a product or service relative to competitors (Pricing Strategy)
3
