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OCR A Level Business Complete Notes | Marketing, Finance & Exam Revision Guide

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These OCR A Level Business notes provide a comprehensive and structured overview of the full syllabus, making them an essential resource for students preparing for exams, coursework, and revision. The document is designed to simplify complex business concepts while maintaining the depth needed to achieve high grades. The notes cover all key areas of OCR A Level Business, including marketing, finance, operations management, and human resource management. Each topic is explained clearly and logically, helping you understand how businesses operate, make strategic decisions, and respond to changing market conditions. Key marketing concepts such as market research, segmentation, targeting, and positioning are explored alongside financial topics including costs, revenue, profit, and financial performance analysis. The document also covers operational processes, efficiency, and quality management, as well as human resource strategies such as motivation, leadership, and organizational structure. In addition, the notes emphasize strategic decision-making, enabling you to understand how businesses grow, compete, and adapt in dynamic environments. The structured format supports both learning and revision, making it easier to connect concepts and apply them effectively in exam scenarios. A strong exam focus makes this resource especially useful for: Students preparing for OCR A Level Business exams Revising key topics quickly and efficiently Strengthening understanding of business concepts and models Improving analytical and evaluation skills for exam questions With its clear explanations, comprehensive coverage, and exam-oriented structure, these notes serve as a powerful study guide to help you revise smarter, retain key information, and achieve strong results in OCR A Level Business.

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Voorbeeld van de inhoud

ocr A level business
1. factors of production: -land-natural resources e.g. fields
-labour-all human resources except entrepreneur
-capital-buildings, machinery and tools, but not money
-enterprise-the entrepreneur that organises the other 3 factors
2. value added calculation: value of output-value of input
3. what is a constraint on a business: a restraining factor e.g. environment,
competition, legislation and the economy
4. functions within a business: -accounting and finance
-operations management and production
-marketing and support services
-human resource management (HRM)
5. sectors of business activity: -primary-raw materials e.g. farming
-secondary-manufacturing e.g. factories
-tertiary-output of services e.g. supermarkets
6. deindustrialisation: a decline in the size of the secondary sector of the economy
7. private vs public sector: -private-businesses owned and run by private individ-
uals, usually for profit
-public-businesses owned and run by local or central gov, usually to provide a
service
8. sole trader: -an individual who owns and runs their own business
-unincorporated
-unlimlited liability
-pros-cheap and easy to set up, keep all profits, make all decisions
-cons-little capital for investment
9. partnership: -2-20 owners
-unincorporated
-unlimited liability
-pros-cheap and easy to set up, more skills, share workload
-cons-share profits, share responsibility, cause arguments, less control
10. private limited companies (ltd): -owned by shareholders who tend to be fam-
ily/friends of the entrepreneur
-incorporated
-limited liability
-pros-raise money through selling shares
-cons-greater responsibilities
11. public limited companies (plc): -able to sell shares on stock market
-incorporated
-limited liabilities



, ocr A level business
-pros-press coverage from stock market, raise funds by selling shares
-cons-media scrutiny, risk of takeover
12. limited liability: an investors liability/financial commitment are limited to the total
amount invested or promised in share capital
13. unlimited liability: owners of a business are responsible for total amount of debt
of the business
14. incorporated: a business with a seprate legal entity from its owners
15. unincorporated: a business and its owners have the same legal entity and are
therefore responsible for actions
16. third sector: -not in the public nor private sector
-includes charities, co-operatives
-motivated by the desire to achieve social goals
-profit is reinvested to improve the service being provided
17. business size thresholds-employees: -micro-<10
-small-10-50
-medium-50-250
-large->250
18. business size thresholds-turnover (£mil): -micro-<2
-small-2-10
-medium-10-50
-large>50
19. ways of measuring business size: -no of employees
-no of factories, shops or offices
-turnover and profit levels
-stock market value
-capital employed
20. factors affecting business size: -market size
-nature of product
-personal preference
-ability to access resources for expansion
21. organic growth: growth through increased sales e.g. sell more to existing cus-
tomers and finding new customers
22. joint venture: 2 or more businesses agree to commit to work together, both
invest money, time and effort
23. merger: 2 companies come together to make 1, mutual agreement
24. takeover/acqusition: involves acquiring control of a business through buying its
shares (own 51%)
25. strategic alliance: similar to joint venture, but less permanent and involves,
alliance means co-operation


, ocr A level business
26. stakeholder: a person or party with an interest in the success of a business
27. types of stakeholders: owners, employees, customers, suppliers, lenders,
community, gov
28. what does setting objectives do: -greater sense of direction for the business
-motivates employees
-aid to controlling existing and future operations in business
29. strategic objective: how a business plans to achieve its aims/goals, often a long
term approach
30. tactical objective: day-to-day objectives needed to ensure the strategic objec-
tives are achieved
31. SMART objectives: -specific
-measurable
-agreed
-realistic
-time-bound
32. internal constraints: -lack of finance to meet chosen objectives
-poor communication within business
-conflict of interests between departments
-industrial dispute with the work force
33. external constraints: -changes in law that affect business
-state of economy
-behaviour of competitors
-opinions and behaviour of external stakeholders
34. mission statement: gives a general idea of what the business exists to do and
its purpose is to set this down for the benefit of all stakeholders
35. internal audit: allows a business to assess it strengths and weaknesses in
relation to its competitors across the whole of the business
36. external audit: looks at the opportunities open to a business and the threats
which it faces in its external environment (PEST)
37. business plan: formal written document that explains in detail how a business
is going to achieve its objectives
38. pros of a business plan: -gives business a sense of direction
-forces evaluation of current strategic and tactical objectives
-encourages communication and co-operation between departments and stakehold-
ers
39. cons of a business plan: -spending longer on planning rather then implement-
ing reduces enthusiasm
-plan may be too rigid and leave little room for creativity
-plan may be disregarded or altered by someone who doesn't like it

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