MKT 421 LATEST EXAM PREP QUESTIONS
AND ANSWERS PDF 2026
▶ what is consumer buying? Answer: consumers buy self esteem
ex. luxury cars
ex. cam newton endorsed under armor gear
ex. gatorade mj endorsed
▶ use social media to ... Answer: brand yourself
get exposure
better your brand
▶ marketing IS Answer: consumer behavior
▶ consumer behavior Answer: we are always consuming
past consumptions
currently always consuming
planning future consumption
▶ inputs --> process --> sales Answer: billboards --> customers seeing
and liking --> sales of that product
under armor --> cam newton --> sales
proces = black box
- emotions
- thoughts
- needs
- emotions
- wants
- memories
- learning
▶ how can we influence each stage Answer: need recognition
information search
alternative eval
, purchase
consumption
post - choice eval
▶ need recognition Answer: loosing softball glove
look on amazon and dicks
choose amazon bc they are changing the game
use products
thoughts about this chosen product?
▶ information search Answer: google search
▶ evaluate alternative Answer: online vs instore providers of the glove
▶ marketers create ... Answer: needs and wants
▶ steve jobs Answer: everything around you that you call life was made up
by people that were no smarter than you
change peoples minds / perceptions
ex. asu innovation stickers on every bus
▶ modern marketing Answer: social
technological
political
environmental
economic
▶ social Answer: institutions and other forces that affect society's basic
values, perceptions, and behaviors
-Sporting event clothing has evolved
-Health and safety of sports
-Privacy views
Ex. toms
Ex. USDA organic
▶ Your fathers capitalism isn't how millennials understand the world. Socio-
capitalism is who they are and what this country will be Answer: - mark
Cuban .... Not just about money, it involves social good
AND ANSWERS PDF 2026
▶ what is consumer buying? Answer: consumers buy self esteem
ex. luxury cars
ex. cam newton endorsed under armor gear
ex. gatorade mj endorsed
▶ use social media to ... Answer: brand yourself
get exposure
better your brand
▶ marketing IS Answer: consumer behavior
▶ consumer behavior Answer: we are always consuming
past consumptions
currently always consuming
planning future consumption
▶ inputs --> process --> sales Answer: billboards --> customers seeing
and liking --> sales of that product
under armor --> cam newton --> sales
proces = black box
- emotions
- thoughts
- needs
- emotions
- wants
- memories
- learning
▶ how can we influence each stage Answer: need recognition
information search
alternative eval
, purchase
consumption
post - choice eval
▶ need recognition Answer: loosing softball glove
look on amazon and dicks
choose amazon bc they are changing the game
use products
thoughts about this chosen product?
▶ information search Answer: google search
▶ evaluate alternative Answer: online vs instore providers of the glove
▶ marketers create ... Answer: needs and wants
▶ steve jobs Answer: everything around you that you call life was made up
by people that were no smarter than you
change peoples minds / perceptions
ex. asu innovation stickers on every bus
▶ modern marketing Answer: social
technological
political
environmental
economic
▶ social Answer: institutions and other forces that affect society's basic
values, perceptions, and behaviors
-Sporting event clothing has evolved
-Health and safety of sports
-Privacy views
Ex. toms
Ex. USDA organic
▶ Your fathers capitalism isn't how millennials understand the world. Socio-
capitalism is who they are and what this country will be Answer: - mark
Cuban .... Not just about money, it involves social good
