MKT 421 PRACTICE EXAM QUESTIONS AND
DETAILED SOLUTIONS 2026
▶ ambush marketing example Answer: usain bolt - gold puma shoes at the
olympics
pizza places around ASU using the logo to attract and reach students
- Venezia's is the real sponsor that pays to advertise our stuff but everyone
else does it for free
▶ what is marketing? Answer: process by which orgs create value for
customers and build strong relationships to capture value in return
selling "self esteem"
consumers buy "self esteem"
▶ the plan Answer: understanding the marketplace / consumers wants and
needs
- ex. cardinals on madden for phoenix residents
design a customer drive market strategy
construct an integrated market program that delivers superior value
build profitable relationships and create consumer delight
capture value from customers to create profits + customer equity
▶ value Answer: sales
money
attendance
customer relationships
loyalty
ex. apple - locked in after each phone you purchase
ex. rumba vacum - your buying time not just a vacum
ex. 24 hr fitness - your buying confidence not just a memebrship
ex. a hat is for fashion not just to block the sun from your head
, ▶ 4 P's Answer: product
place
price
promotion
▶ SAVE Answer: solution (product)
access (place)
value (price)
education (promotion)
* more consumer focused than the 4 P's
▶ solution Answer: blockbuster
apple tv
cd
online music streaming
▶ access Answer: own a car
uber or lyft
stadium experience
at home all access experience
▶ value Answer: price of dback ticket in the outfield .... not great value
▶ education Answer: why do people need it
quickly educate on benefits
ex. gieco - 15 mins can save u
ex. apple make ppl more familair with their tech by holding teaching classes
ex. google trands - how to play baseball ... little league could act on this
and bring in consumers
▶ inbound marketing Answer: providing the information people are
seeking out
▶ what is consumer buying? Answer: consumers buy self esteem
DETAILED SOLUTIONS 2026
▶ ambush marketing example Answer: usain bolt - gold puma shoes at the
olympics
pizza places around ASU using the logo to attract and reach students
- Venezia's is the real sponsor that pays to advertise our stuff but everyone
else does it for free
▶ what is marketing? Answer: process by which orgs create value for
customers and build strong relationships to capture value in return
selling "self esteem"
consumers buy "self esteem"
▶ the plan Answer: understanding the marketplace / consumers wants and
needs
- ex. cardinals on madden for phoenix residents
design a customer drive market strategy
construct an integrated market program that delivers superior value
build profitable relationships and create consumer delight
capture value from customers to create profits + customer equity
▶ value Answer: sales
money
attendance
customer relationships
loyalty
ex. apple - locked in after each phone you purchase
ex. rumba vacum - your buying time not just a vacum
ex. 24 hr fitness - your buying confidence not just a memebrship
ex. a hat is for fashion not just to block the sun from your head
, ▶ 4 P's Answer: product
place
price
promotion
▶ SAVE Answer: solution (product)
access (place)
value (price)
education (promotion)
* more consumer focused than the 4 P's
▶ solution Answer: blockbuster
apple tv
cd
online music streaming
▶ access Answer: own a car
uber or lyft
stadium experience
at home all access experience
▶ value Answer: price of dback ticket in the outfield .... not great value
▶ education Answer: why do people need it
quickly educate on benefits
ex. gieco - 15 mins can save u
ex. apple make ppl more familair with their tech by holding teaching classes
ex. google trands - how to play baseball ... little league could act on this
and bring in consumers
▶ inbound marketing Answer: providing the information people are
seeking out
▶ what is consumer buying? Answer: consumers buy self esteem
