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Exam (elaborations)

CMS Exam Questions with Complete Solutions

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CMS Exam Questions with Complete Solutions

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CMS
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CMS

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CMS Exam Questions with Complete
Solutions3

Standard/Learned Principles (lay theories) - ANSWERS-Ex. Expert = true information; Expensive
= good; available=safe



Contrast Principle - ANSWERS-Differences are most apparent when extremes are juxtaposed



Rule of Reciprocity - ANSWERS-Ex. Paying a street performer



Reciprocal concession - ANSWERS-I'll give in some since you did



Reject then Retreat - ANSWERS-Ex. Asking your parents to send you to Europe for Winter Break,
knowing that they will reject it. Then, asking if they'll send you to Colorado instead



Undercover or Stealth marketing - ANSWERS-Ex. Movie critics paid to write glowing reviews



Framing and Reframing - ANSWERS-Ex. Jargon, Strategic Ambiguity, Euphemisms



Appealing to the people - ANSWERS-Ex. bandwagon



Simplify the Complex - ANSWERS-Ex. Slippery Slope

Ex. Slogans

Ex. Polarization
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