COMMERCE 1MA3 Final Exam Latest Complete
Questions and 100% Correct Answers (Top Score
Assurance)
• A desirable personal trait of good salespeople is _____, where they care about their
customers, their issues, and their problems.
personality
optimism
empathy
self-motivation
resilience -✓✓empathy
• _____ are large retailers (100,000-150,000 square feet) that offer a limited and
irregular assortment of food and general merchandise, little service, and low prices to
the general public and small businesses.
Convenience stores
Category specialists
Conventional supermarkets
Supercentres
Warehouse clubs -✓✓Warehouse clubs
• Lucky's Imports buy different products from China and sell it to retailers in Canada to
sell them. Luck's Imports is a:
Supplier
Distribution centre
Wholesaler
Shopping centre
Retailer -✓✓Wholesaler
• Which of the following is NOT part of "trade channel sales promotions"
Discounts
Cooperative analysis
Allowance
Sales force training
Loyalty programs -✓✓Loyalty programs
• The individual who controls the flow of information or access to important decision
makers serves as the __________ in the buying centre.
influencer
,gatekeeper
initiator
user
decider -✓✓gatekeeper
• The __________ consists of product, price, place, and promotion as components of a
firm's offering.
marketing plan
marketing exchange
marketing mix
customer franchise
channel of distribution -✓✓marketing mix
• As the number of transactions in the supply chain falls and transactions are eliminated,
the channel and supply chain becomes _____, which impacts customers by making it
_____ to purchase merchandise.
more efficient; more difficult
less efficient; more expensive
more efficient; less expensive
less efficient; convenient
more complex; more difficult -✓✓more efficient; less expensive
• Starbucks introduced Starbucks Reserve, its brand of rare and luxurious coffees.
Starbucks lovers now can drink the new products at many of their retail stores. This is
an example of:
product development.
product proliferation.
market development.
micromarketing.
market penetration. -✓✓product development.
• Which of the following marketing mix variables is involved in the capture of value in the
marketing exchange?
Promotion
Price
Place
Product
Services -✓✓Price
• No Frills offers groceries, meat, and produce with limited sales of nonfood items, such
as health and beauty aids and general merchandise, in a self-service format. No Frills is
an example of what type of food retailer?
, General merchandise retailers
Convenience store
Conventional supermarket
Big-box food retailers
Supercentres -✓✓Conventional supermarket
• The Scene loyalty program was established in partnership between Scotiabank and
Cineplex Entertainment. This program was developed to develop customer value by
increasing loyalty and the overall service experience. This focus of this customer value
development strategy is:
Locational Excellence
Operational Excellence
Customer Excellence
Product Excellence
Limitless Excellence -✓✓Customer Excellence
• In most countries, central governments are the:
Engage in B2C activities only
Manufacturers of record
Largest purchasers of goods and services
Smallest purchasers of goods and services
Limit their buying to only military spelling -✓✓Largest purchasers of goods and services
• If an insurance company encourages its salespeople to intentionally mislead potential
customers about damage from flooding due to hurricane damage, who could be
susceptible to legal action for the deceptive practice?
The insurance company.
The federal government.
The salesperson.
The insurance company and the salesperson.
The federal government and the insurance company. -✓✓The insurance company and
the salesperson.
• The University will purchase new computers during the summer to update its computer
labs. Although the new computers will be more advanced in terms of their technology,
the purchase itself will involve some of the same considerations as those used for
previous purchases. This is an example of which of the following types of buying
situation?
Capital buy
New buy
Standard rebuy
Questions and 100% Correct Answers (Top Score
Assurance)
• A desirable personal trait of good salespeople is _____, where they care about their
customers, their issues, and their problems.
personality
optimism
empathy
self-motivation
resilience -✓✓empathy
• _____ are large retailers (100,000-150,000 square feet) that offer a limited and
irregular assortment of food and general merchandise, little service, and low prices to
the general public and small businesses.
Convenience stores
Category specialists
Conventional supermarkets
Supercentres
Warehouse clubs -✓✓Warehouse clubs
• Lucky's Imports buy different products from China and sell it to retailers in Canada to
sell them. Luck's Imports is a:
Supplier
Distribution centre
Wholesaler
Shopping centre
Retailer -✓✓Wholesaler
• Which of the following is NOT part of "trade channel sales promotions"
Discounts
Cooperative analysis
Allowance
Sales force training
Loyalty programs -✓✓Loyalty programs
• The individual who controls the flow of information or access to important decision
makers serves as the __________ in the buying centre.
influencer
,gatekeeper
initiator
user
decider -✓✓gatekeeper
• The __________ consists of product, price, place, and promotion as components of a
firm's offering.
marketing plan
marketing exchange
marketing mix
customer franchise
channel of distribution -✓✓marketing mix
• As the number of transactions in the supply chain falls and transactions are eliminated,
the channel and supply chain becomes _____, which impacts customers by making it
_____ to purchase merchandise.
more efficient; more difficult
less efficient; more expensive
more efficient; less expensive
less efficient; convenient
more complex; more difficult -✓✓more efficient; less expensive
• Starbucks introduced Starbucks Reserve, its brand of rare and luxurious coffees.
Starbucks lovers now can drink the new products at many of their retail stores. This is
an example of:
product development.
product proliferation.
market development.
micromarketing.
market penetration. -✓✓product development.
• Which of the following marketing mix variables is involved in the capture of value in the
marketing exchange?
Promotion
Price
Place
Product
Services -✓✓Price
• No Frills offers groceries, meat, and produce with limited sales of nonfood items, such
as health and beauty aids and general merchandise, in a self-service format. No Frills is
an example of what type of food retailer?
, General merchandise retailers
Convenience store
Conventional supermarket
Big-box food retailers
Supercentres -✓✓Conventional supermarket
• The Scene loyalty program was established in partnership between Scotiabank and
Cineplex Entertainment. This program was developed to develop customer value by
increasing loyalty and the overall service experience. This focus of this customer value
development strategy is:
Locational Excellence
Operational Excellence
Customer Excellence
Product Excellence
Limitless Excellence -✓✓Customer Excellence
• In most countries, central governments are the:
Engage in B2C activities only
Manufacturers of record
Largest purchasers of goods and services
Smallest purchasers of goods and services
Limit their buying to only military spelling -✓✓Largest purchasers of goods and services
• If an insurance company encourages its salespeople to intentionally mislead potential
customers about damage from flooding due to hurricane damage, who could be
susceptible to legal action for the deceptive practice?
The insurance company.
The federal government.
The salesperson.
The insurance company and the salesperson.
The federal government and the insurance company. -✓✓The insurance company and
the salesperson.
• The University will purchase new computers during the summer to update its computer
labs. Although the new computers will be more advanced in terms of their technology,
the purchase itself will involve some of the same considerations as those used for
previous purchases. This is an example of which of the following types of buying
situation?
Capital buy
New buy
Standard rebuy
