DMI MoDule 3 - SocIal MeDIa MarketIng QueStIonS WItH
DetaIleD VerIFIeD anSWerS (100% correct anSWerS)
/alreaDY graDeD a +.
Social media marketing benefits: - anSWer-- Builds relationships
- Leverages organic feedback
- Offers positive customer experience
- Builds brand story
The five stages of the consumer's journey - anSWer-Awareness
Interest
Consideration
Conversion
Retention
Facebook - anSWer-- Largest social networking platform in the world
- A platform for brands and businesses to connect and build relationships with their customers
- Audience is mainly associated with mid to older millennials as well as older ages groups
YouTube - anSWer-- The largest video-sharing platform in the world
- Where users can watch, like, share, comment on, and upload their own videos
LinkedIn - anSWer-- A B2B-focused social media platform for building and developing professional
connections, and for reinforcing the mission and vision of a company
- A platform focused on professional networking
, Instagram - anSWer-- A visual platform used to share moments and communicate your point of view to
the world via photos and videos
- Owned by Facebook and integrates very effectively with the Facebook advertising platform
Twitter - anSWer-- A social network that enables its users to send and read short posts called 'tweets'
on a public platform
- it's very conversational in nature, due to the fast-paced, real-time dimension of its users' timelines
- introduced hashtags to the social sphere
Pinterest - anSWer-- A social network that allows users to visually share and discover new interests
- Every idea is represented by a Pin, which is an image that is searched and saved by users
WhatsApp - anSWer-- A free private messaging app where users engage in one-to-one or group
messaging
- The app also lets you share files and images
TikTok - anSWer-- A short-form, video-sharing app that allows users to create and share 15-second
videos, on any topic
- Offers users a wide selection of sounds and song snippets, along with the option to add stickers, filters,
and augmented reality effects.
-Has disrupted the social media landscape since its launch
Snapchat - anSWer-- A multi-media messaging app that marketers can use for effective, ephemeral
(lasting only a short time) storytelling and showcasing products through its vertical video format.
DetaIleD VerIFIeD anSWerS (100% correct anSWerS)
/alreaDY graDeD a +.
Social media marketing benefits: - anSWer-- Builds relationships
- Leverages organic feedback
- Offers positive customer experience
- Builds brand story
The five stages of the consumer's journey - anSWer-Awareness
Interest
Consideration
Conversion
Retention
Facebook - anSWer-- Largest social networking platform in the world
- A platform for brands and businesses to connect and build relationships with their customers
- Audience is mainly associated with mid to older millennials as well as older ages groups
YouTube - anSWer-- The largest video-sharing platform in the world
- Where users can watch, like, share, comment on, and upload their own videos
LinkedIn - anSWer-- A B2B-focused social media platform for building and developing professional
connections, and for reinforcing the mission and vision of a company
- A platform focused on professional networking
, Instagram - anSWer-- A visual platform used to share moments and communicate your point of view to
the world via photos and videos
- Owned by Facebook and integrates very effectively with the Facebook advertising platform
Twitter - anSWer-- A social network that enables its users to send and read short posts called 'tweets'
on a public platform
- it's very conversational in nature, due to the fast-paced, real-time dimension of its users' timelines
- introduced hashtags to the social sphere
Pinterest - anSWer-- A social network that allows users to visually share and discover new interests
- Every idea is represented by a Pin, which is an image that is searched and saved by users
WhatsApp - anSWer-- A free private messaging app where users engage in one-to-one or group
messaging
- The app also lets you share files and images
TikTok - anSWer-- A short-form, video-sharing app that allows users to create and share 15-second
videos, on any topic
- Offers users a wide selection of sounds and song snippets, along with the option to add stickers, filters,
and augmented reality effects.
-Has disrupted the social media landscape since its launch
Snapchat - anSWer-- A multi-media messaging app that marketers can use for effective, ephemeral
(lasting only a short time) storytelling and showcasing products through its vertical video format.
