DMI SocIal MeDIa MarketIng - all QuIzzeS QueStIonS WItH
DetaIleD VerIFIeD anSWerS (100% correct anSWerS)
/alreaDY graDeD a +.
Join discussion groups on platforms such as LinkedIn
Use social monitoring tools such as Hootsuite
Use an email marketing tool such as HubSpot
Use website analytics tools such as Google Analytics - anSWer-Use social monitoring tools such as
Hootsuite
Join discussion groups on platforms such as LinkedIn
Content sharing is a common audience behavior.
Which of the following are possible motivations for sharing content?
Choose TWO of the following:
Tracking
Profit
Storytelling
Social currency - anSWer-Storytelling
Social currency
You are a digital marketer in a children's clothing company who is researching the competition.
What insights are you hoping to derive from your research?
,Choose TWO of the following:
The monthly average clothing spend per family
The clothing styles children prefer
The strategy competitors use to attract an audience
How well competitors connect with their audience - anSWer-The strategy competitors use to attract an
audience - correct
How well competitors connect with their audience
You can use a number of different methods to conduct competitive research.
Match each competitive research method with its correct purpose. - anSWer-social intelligence:
understand consumer concerns and attitudes
Search: find SERP results for popular competitor content in your industry
content audit: assess creative and messaging to see what is working and what isn't
social media metrics: measure performance of pages or postsSocial media marketers carry out many
different tasks to increase engagement as part of their social media strategy.
Which key activities do social media marketers undertake across their chosen social platforms?
Choose TWO of the following:
Create new social apps
Connect and build relationships
Encourage and participate in interactions
Make changes to the marketing budget - anSWer-connect and build relationships
encourage and participate in interactions
Social research is a key component of a social media strategy.
,Which benefits does social research offer to a social media marketer?
Choose TWO of the following:
Gives insight into conversion channels
Helps forecast profit margin
Gives a deeper understanding of your audience and their culture
Helps you create better content - anSWer-Gives a deeper understanding of your audience and their
culture
Helps you create better content
You are a social marketer attempting to establish brand capabilities and goals.
Which issues do you need to consider?
Choose TWO of the following:
Access to talent, budgets, and assets
Limitations and capabilities based on access to resources
Creative vision for social media video campaigns
Brand history of your main competitor - anSWer-Access to talent, budgets, and assets
Limitations and capabilities based on access to resources
You have an established customer base, but want to narrow it.
Which type of customers are most valuable to your business?
Choose TWO of the following:
, Customers who respond to one-off special offers
Customers who love your product and use it often
Customers who make multiple purchases
Customers who are under 35 - anSWer-Customers who love your product and use it often
Customers who make multiple purchases
It's important for social media marketers to understand their audience.
Which of the following techniques are used for audience research?
Choose TWO of the following:
Review website traffic and interactions
Review Facebook post templates
Review campaign performance
Review social media calendar - anSWer-Review campaign performance
Review website traffic and interactions
You are planning a social media campaign and, prior to launch, you want to gain in-depth knowledge
about what your audience is talking about.
Which steps can you take to actively listen to your audience to gain insights?
Choose TWO of the following:
There are a wide range of social media tools available to support your competitive research strategy.
Which of the following social media tools can you use to carry out competitive research?
DetaIleD VerIFIeD anSWerS (100% correct anSWerS)
/alreaDY graDeD a +.
Join discussion groups on platforms such as LinkedIn
Use social monitoring tools such as Hootsuite
Use an email marketing tool such as HubSpot
Use website analytics tools such as Google Analytics - anSWer-Use social monitoring tools such as
Hootsuite
Join discussion groups on platforms such as LinkedIn
Content sharing is a common audience behavior.
Which of the following are possible motivations for sharing content?
Choose TWO of the following:
Tracking
Profit
Storytelling
Social currency - anSWer-Storytelling
Social currency
You are a digital marketer in a children's clothing company who is researching the competition.
What insights are you hoping to derive from your research?
,Choose TWO of the following:
The monthly average clothing spend per family
The clothing styles children prefer
The strategy competitors use to attract an audience
How well competitors connect with their audience - anSWer-The strategy competitors use to attract an
audience - correct
How well competitors connect with their audience
You can use a number of different methods to conduct competitive research.
Match each competitive research method with its correct purpose. - anSWer-social intelligence:
understand consumer concerns and attitudes
Search: find SERP results for popular competitor content in your industry
content audit: assess creative and messaging to see what is working and what isn't
social media metrics: measure performance of pages or postsSocial media marketers carry out many
different tasks to increase engagement as part of their social media strategy.
Which key activities do social media marketers undertake across their chosen social platforms?
Choose TWO of the following:
Create new social apps
Connect and build relationships
Encourage and participate in interactions
Make changes to the marketing budget - anSWer-connect and build relationships
encourage and participate in interactions
Social research is a key component of a social media strategy.
,Which benefits does social research offer to a social media marketer?
Choose TWO of the following:
Gives insight into conversion channels
Helps forecast profit margin
Gives a deeper understanding of your audience and their culture
Helps you create better content - anSWer-Gives a deeper understanding of your audience and their
culture
Helps you create better content
You are a social marketer attempting to establish brand capabilities and goals.
Which issues do you need to consider?
Choose TWO of the following:
Access to talent, budgets, and assets
Limitations and capabilities based on access to resources
Creative vision for social media video campaigns
Brand history of your main competitor - anSWer-Access to talent, budgets, and assets
Limitations and capabilities based on access to resources
You have an established customer base, but want to narrow it.
Which type of customers are most valuable to your business?
Choose TWO of the following:
, Customers who respond to one-off special offers
Customers who love your product and use it often
Customers who make multiple purchases
Customers who are under 35 - anSWer-Customers who love your product and use it often
Customers who make multiple purchases
It's important for social media marketers to understand their audience.
Which of the following techniques are used for audience research?
Choose TWO of the following:
Review website traffic and interactions
Review Facebook post templates
Review campaign performance
Review social media calendar - anSWer-Review campaign performance
Review website traffic and interactions
You are planning a social media campaign and, prior to launch, you want to gain in-depth knowledge
about what your audience is talking about.
Which steps can you take to actively listen to your audience to gain insights?
Choose TWO of the following:
There are a wide range of social media tools available to support your competitive research strategy.
Which of the following social media tools can you use to carry out competitive research?
