and Answers Management
Study Guide.pdf
Test 3 Test Bank Complete Questions
International
and Answers
Management
Study Guide
Test 3 Test Bank Complete Questions and Answers Study Guide.pdf
International Management
Test 3 Test Bank Complete
Questions and Answers
Study Guide
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Management Test 3 Test Bank Complete Questions
International
and Answers
Management
Study Guide.pdf
Test 3 Test Bank Complete Questions
International
and Answers
Management
Study Guide.pdf
Test 3 Test Bank Complete Questions and Answers Study Guide.pdf
,International Management test 3.pdf International Management test 3 International Management test 3.pdf
strategic management the process of determining an organization's basic mission and long-term objectives,
then implementing a plan of action for attaining these goals
need for strategic management - need to keep track of companies with diverse operations
- need to coordinate and integrate operations with a unified focus
benefits of strategic planning - helps coordinate and monitor its operations
- deals with political risk
- deals with competition
- deals with currency instability
4 approaches to formulating and implementing strategy 1. economic imperative
2. political imperative
3. quality imperative
4. administrative coordination strategy
economic imperative a worldwide strategy based on cost leadership, differentiation, and segmentation
when is economic imperative used? when the product is seen as a generic good and doesn't need to be sold based on
name brand or support service (ex: European computer market)
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global sourcing a strategic procurement process where businesses purchase goods or services from
international markets to leverage lower costs, specialized expertise, and increased
efficiency
political imperative strategic formulation and implementation utilizing strategies that are country-
responsive and designed to protect local market niches
success of using a political imperative success depends on marketing sales and service
quality imperative strategic formulation and implementation utilizing strategies of total quality
management to meet or exceed customers' expectations and continuously improve
products or services
2 paths of a quality imperative 1. a change in attitudes and a raising of expectation for service quality
2. the implementation of management practices that are designed to make quality
improvement an ongoing process
total quality management a management approach focused on continuous improvement, customer
satisfaction, and long-term success through the engagement of all employees
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