1|Page
DMI Social Media Marketing Exam|| Verified Questions
And Answers Practice Questions with Solutions
Newest | Already Graded A+||Newest Exam!!!
Which of the following techniques are used for audience
research?
Choose TWO of the following:
Review website traffic and interactions
Review Facebook post templates
Review campaign performance
Review social media calendar - Answer-Review campaign
performance
Review website traffic and interactions
You are planning a social media campaign and, prior to
launch, you want to gain in-depth knowledge about what
your audience is talking about.
Which steps can you take to actively listen to your
audience to gain insights?
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Choose TWO of the following:
Join discussion groups on platforms such as LinkedIn
Use social monitoring tools such as Hootsuite
Use an email marketing tool such as HubSpot
Use website analytics tools such as Google Analytics -
Answer-Use social monitoring tools such as Hootsuite
Join discussion groups on platforms such as LinkedIn
Content sharing is a common audience behavior.
Which of the following are possible motivations for sharing
content?
Choose TWO of the following:
Tracking
Profit
Storytelling
Social currency - Answer-Storytelling
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Social currency
You are a digital marketer in a children's clothing company
who is researching the competition.
What insights are you hoping to derive from your
research?
Choose TWO of the following:
The monthly average clothing spend per family
The clothing styles children prefer
The strategy competitors use to attract an audience
How well competitors connect with their audience -
Answer-The strategy competitors use to attract an
audience - correct
How well competitors connect with their audience
You can use a number of different methods to conduct
competitive research.
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Match each competitive research method with its correct
purpose. - Answer-social intelligence: understand
consumer concerns and attitudes
Search: find SERP results for popular competitor content
in your industry
content audit: assess creative and messaging to see what
is working and what isn't
social media metrics: measure performance of pages or
posts
There are a wide range of social media tools available to
support your competitive research strategy.
Which of the following social media tools can you use to
carry out competitive research?
Choose TWO of the following:
Creative Hub
Ads Manager
Sprout Social
Mediatoolkit - Answer-Sprout Social - correct
DMI Social Media Marketing Exam|| Verified Questions
And Answers Practice Questions with Solutions
Newest | Already Graded A+||Newest Exam!!!
Which of the following techniques are used for audience
research?
Choose TWO of the following:
Review website traffic and interactions
Review Facebook post templates
Review campaign performance
Review social media calendar - Answer-Review campaign
performance
Review website traffic and interactions
You are planning a social media campaign and, prior to
launch, you want to gain in-depth knowledge about what
your audience is talking about.
Which steps can you take to actively listen to your
audience to gain insights?
,2|Page
Choose TWO of the following:
Join discussion groups on platforms such as LinkedIn
Use social monitoring tools such as Hootsuite
Use an email marketing tool such as HubSpot
Use website analytics tools such as Google Analytics -
Answer-Use social monitoring tools such as Hootsuite
Join discussion groups on platforms such as LinkedIn
Content sharing is a common audience behavior.
Which of the following are possible motivations for sharing
content?
Choose TWO of the following:
Tracking
Profit
Storytelling
Social currency - Answer-Storytelling
,3|Page
Social currency
You are a digital marketer in a children's clothing company
who is researching the competition.
What insights are you hoping to derive from your
research?
Choose TWO of the following:
The monthly average clothing spend per family
The clothing styles children prefer
The strategy competitors use to attract an audience
How well competitors connect with their audience -
Answer-The strategy competitors use to attract an
audience - correct
How well competitors connect with their audience
You can use a number of different methods to conduct
competitive research.
, 4|Page
Match each competitive research method with its correct
purpose. - Answer-social intelligence: understand
consumer concerns and attitudes
Search: find SERP results for popular competitor content
in your industry
content audit: assess creative and messaging to see what
is working and what isn't
social media metrics: measure performance of pages or
posts
There are a wide range of social media tools available to
support your competitive research strategy.
Which of the following social media tools can you use to
carry out competitive research?
Choose TWO of the following:
Creative Hub
Ads Manager
Sprout Social
Mediatoolkit - Answer-Sprout Social - correct
