CLAFE- ECO-FRIENDLY CAFÉ BROCHURE
BUSINESS TYPE OF BUSINESS FEATURES THAT MAKE
THE BUSINESS
SUCESSFUL
COSTA COFFEE Costa coffee is part of Costa coffee is a
a coffee shop chain. popular coffee chain
that consists of high
quality, loyalty schemes
and a strong brand
identity that is easily
recognisable, costa also
has convenient
locations so is easily
accessible to the public.
PRET A MANGER Food to-go café. All prets products are
highly sustainable and
are made with healthy
ingredients, their
company consists of
fast service, and a huge
focus on naturally
derived foods.
STARBUCKS Huge international café Starbucks coffee is
chain. without fail always high
quality; their cafes have
a relaxed atmosphere.
Incredible marketing
and an easy ordering
system.
Green Bean Café (a Small eco-friendly café. Green bean cafes focus
more local example) on locally sourced
ingredients, sustainable
packaging, and a strong
connection to the
community.
The graph I have made above focuses on what makes a business
successful and most of which have a lot in common. Successful cafes as
listed above focus mainly on customer experience, the quality, the
reputation of the brand and recognition, innovation and convenience.
There has been an increase in eco-consciousness throughout high end
, cafes, but few are fully sustainable- this gives my business a huge boost
as this means my business will stand out hugely to the public.
Comparison
Feature Pret A Manger Green Bean Café
Ownership type Private limited Sole trader
company
Products/ services Pret serves up healthy Greens products
foods, hot drinks, cold consist of vegan
drinks, quick service. meals, Organic coffee
and services include a
zero-waste takeaway
options that is more
sustainable for the
environment.
Strengths Pret a manger have a Due to Green bean
strong national café having an eco-
presence and brand. friendly image this
The quality of their increases the loyalty of
company is very their customers as
consistent. they are aware of
green beans
determination to
saving the planet.
Good personal service.
weaknesses The price is way Smaller business
higher convincing meaning only having
people to go limited funds, a small
elsewhere, less customer base.
personal service
decreasing loyalty
from customers.
Similarities Both businesses have Both businesses
a strong value for attract more younger,
sustainability and a modern health-aware
healthier way of living. consumers. Which is
BUSINESS TYPE OF BUSINESS FEATURES THAT MAKE
THE BUSINESS
SUCESSFUL
COSTA COFFEE Costa coffee is part of Costa coffee is a
a coffee shop chain. popular coffee chain
that consists of high
quality, loyalty schemes
and a strong brand
identity that is easily
recognisable, costa also
has convenient
locations so is easily
accessible to the public.
PRET A MANGER Food to-go café. All prets products are
highly sustainable and
are made with healthy
ingredients, their
company consists of
fast service, and a huge
focus on naturally
derived foods.
STARBUCKS Huge international café Starbucks coffee is
chain. without fail always high
quality; their cafes have
a relaxed atmosphere.
Incredible marketing
and an easy ordering
system.
Green Bean Café (a Small eco-friendly café. Green bean cafes focus
more local example) on locally sourced
ingredients, sustainable
packaging, and a strong
connection to the
community.
The graph I have made above focuses on what makes a business
successful and most of which have a lot in common. Successful cafes as
listed above focus mainly on customer experience, the quality, the
reputation of the brand and recognition, innovation and convenience.
There has been an increase in eco-consciousness throughout high end
, cafes, but few are fully sustainable- this gives my business a huge boost
as this means my business will stand out hugely to the public.
Comparison
Feature Pret A Manger Green Bean Café
Ownership type Private limited Sole trader
company
Products/ services Pret serves up healthy Greens products
foods, hot drinks, cold consist of vegan
drinks, quick service. meals, Organic coffee
and services include a
zero-waste takeaway
options that is more
sustainable for the
environment.
Strengths Pret a manger have a Due to Green bean
strong national café having an eco-
presence and brand. friendly image this
The quality of their increases the loyalty of
company is very their customers as
consistent. they are aware of
green beans
determination to
saving the planet.
Good personal service.
weaknesses The price is way Smaller business
higher convincing meaning only having
people to go limited funds, a small
elsewhere, less customer base.
personal service
decreasing loyalty
from customers.
Similarities Both businesses have Both businesses
a strong value for attract more younger,
sustainability and a modern health-aware
healthier way of living. consumers. Which is
