DMI SOCIAL MEDIA MARKETING EXAM ACTUAL
EXAM 2026 | ALL QUESTIONS AND CORRECT
ANSWERS | VERIFIED ANSWERS | JUST RELEASED
Your social media strategy is a set of practices and goals that guide your
long-term social media objectives.
Put the steps involved in developing a social strategy into the correct
order, beginning with the first step. ---------CORRECT ANSWER-------------
----1. Clarify the purpose of social media for your business
2. Set objectives and KPIs for your social strategy
3. Conduct social strategy research
4. Develop your social strategy
5. Execute your social strategy
6. Measure and report on your social strategy
Businesses develop social strategies for different reasons, but in
general they want to gather concrete information about their social
media activity.
What are some of the high-level reasons businesses develop social
strategies?
,Choose THREE of the following:
To measure customer engagement
To measure customer service
To measure business performance
To measure content indexing
To measure newsletter unsubscribes ---------CORRECT ANSWER------------
-----To measure customer engagement
To measure customer service
To measure business performance
When developing any strategy, you need to be mindful of how much it
will cost to execute it.
What factors should you consider when setting a budget for your social
strategy?
Choose TWO of the following:
Scheduling factors including posting content at more expensive times of
the day
,Product factors including whether you'll use existing products or create
new ones
Team factors including the number of in-house or agency staff required
Customer factors including the average number of likes or shares your
social posts receive ---------CORRECT ANSWER-----------------Product
factors including whether you'll use existing products or create new
ones
Team factors including the number of in-house or agency staff required
Before developing a social media strategy, it's important to conduct
research to learn as much as possible about the market and your target
audience. You can conduct your research in different ways.
Match each description to the appropriate type of research. ---------
CORRECT ANSWER-----------------Owned research: Looks at data from
your previous social media campaigns
Desk research: Involves reading third-party content online, reading
books, analyzing reports, and studying graphs
Audience research: Helps you develop personas and create appealing
social media content
Like most social activities, the effectiveness of your social media
strategy can be tracked and analyzed using a number of key metrics.
, Which metrics can you use to evaluate a social strategy?
Choose THREE of the following:
User satisfaction
Number of social channels used
Content consumption
Social media load speed
Content engagement ---------CORRECT ANSWER-----------------User
satisfaction
Content consumption
Content engagement
Measuring your social KPIs will create a lot of data, so to avoid being
overwhelmed it's best to focus your analysis.
What are some best practices to apply when measuring social strategy
data?
Choose TWO of the following:
EXAM 2026 | ALL QUESTIONS AND CORRECT
ANSWERS | VERIFIED ANSWERS | JUST RELEASED
Your social media strategy is a set of practices and goals that guide your
long-term social media objectives.
Put the steps involved in developing a social strategy into the correct
order, beginning with the first step. ---------CORRECT ANSWER-------------
----1. Clarify the purpose of social media for your business
2. Set objectives and KPIs for your social strategy
3. Conduct social strategy research
4. Develop your social strategy
5. Execute your social strategy
6. Measure and report on your social strategy
Businesses develop social strategies for different reasons, but in
general they want to gather concrete information about their social
media activity.
What are some of the high-level reasons businesses develop social
strategies?
,Choose THREE of the following:
To measure customer engagement
To measure customer service
To measure business performance
To measure content indexing
To measure newsletter unsubscribes ---------CORRECT ANSWER------------
-----To measure customer engagement
To measure customer service
To measure business performance
When developing any strategy, you need to be mindful of how much it
will cost to execute it.
What factors should you consider when setting a budget for your social
strategy?
Choose TWO of the following:
Scheduling factors including posting content at more expensive times of
the day
,Product factors including whether you'll use existing products or create
new ones
Team factors including the number of in-house or agency staff required
Customer factors including the average number of likes or shares your
social posts receive ---------CORRECT ANSWER-----------------Product
factors including whether you'll use existing products or create new
ones
Team factors including the number of in-house or agency staff required
Before developing a social media strategy, it's important to conduct
research to learn as much as possible about the market and your target
audience. You can conduct your research in different ways.
Match each description to the appropriate type of research. ---------
CORRECT ANSWER-----------------Owned research: Looks at data from
your previous social media campaigns
Desk research: Involves reading third-party content online, reading
books, analyzing reports, and studying graphs
Audience research: Helps you develop personas and create appealing
social media content
Like most social activities, the effectiveness of your social media
strategy can be tracked and analyzed using a number of key metrics.
, Which metrics can you use to evaluate a social strategy?
Choose THREE of the following:
User satisfaction
Number of social channels used
Content consumption
Social media load speed
Content engagement ---------CORRECT ANSWER-----------------User
satisfaction
Content consumption
Content engagement
Measuring your social KPIs will create a lot of data, so to avoid being
overwhelmed it's best to focus your analysis.
What are some best practices to apply when measuring social strategy
data?
Choose TWO of the following:
