2
ESB Domain 2 Exam with verified detailed answers
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What are examples of direct competition? - ✔✔Bakery; Convenience store
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What are examples of indirect competition? - ✔✔Shaved ice truck, Fast-food restaurant
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Opportunity - ✔✔An abundance of customers || || || || ||
Weakness - ✔✔Small budget; limited equipment || || || || ||
Strength - ✔✔A strong base of employees || || || || || ||
Threat - ✔✔A direct competitor
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How do you show the top 10 selling courses in quarter one on excel? - ✔✔Step 1. Click the
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"By Product" tab
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Step 2. Select the drop-down arrow on the "Row Labels" tab
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Step 3. Select the "Value Filters" tab
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Step 4. Select the "Top 10" button
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Step 5. Review the information is correct, according to the question
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Step 6. Select "OK"
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What is a value proposition? - ✔✔A statement that explains to customers why they should
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do business with a company
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A company's ______ may play a role in pricing. - ✔✔Target Market
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, 2
Beth is the chief marketing officer for a big law firm. After looking at the company's sales
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data, she recognizes that most of the cases her company represented were to clients who
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lived in the neighboring city. She decides she will boost advertisements in the neighboring
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city to increase their case numbers. What did Beth determine by looking at her company's
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sales data? - ✔✔Target Market
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Which two sources are considered secondary data? - ✔✔Company Newsletters; Internet
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Articles
What are indirect competitors? - ✔✔Other businesses that sell products that are different
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from a business but are similar enough that their products could satisfy the same need
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Which statement best describes strengths in a SWOT analysis? - ✔✔Things a company does
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well
Which statement best describes opportunities in a SWOT analysis? - ✔✔Anything that could
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increase sales and grow a company
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Which statement best describes weaknesses in a SWOT analysis? - ✔✔Areas in which a
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company is lacking || ||
___________ marketing usually occurs when customers have subscribed to receive
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promotional materials. - ✔✔Email || || ||
___________ marketing is accomplished by companies using specific technical elements to
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ensure that search engine crawlers easily find and index the content, placing their article in
|| || || || || || || || || || || || || || ||
the top search results - ✔✔Search engine optimization (SEO)
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ESB Domain 2 Exam with verified detailed answers
|| || || || || || ||
What are examples of direct competition? - ✔✔Bakery; Convenience store
|| || || || || || || || ||
What are examples of indirect competition? - ✔✔Shaved ice truck, Fast-food restaurant
|| || || || || || || || || || ||
Opportunity - ✔✔An abundance of customers || || || || ||
Weakness - ✔✔Small budget; limited equipment || || || || ||
Strength - ✔✔A strong base of employees || || || || || ||
Threat - ✔✔A direct competitor
|| || || ||
How do you show the top 10 selling courses in quarter one on excel? - ✔✔Step 1. Click the
|| || || || || || || || || || || || || || || || || ||
"By Product" tab
|| || ||
Step 2. Select the drop-down arrow on the "Row Labels" tab
|| || || || || || || || || ||
Step 3. Select the "Value Filters" tab
|| || || || || ||
Step 4. Select the "Top 10" button
|| || || || || ||
Step 5. Review the information is correct, according to the question
|| || || || || || || || || ||
Step 6. Select "OK"
|| || ||
What is a value proposition? - ✔✔A statement that explains to customers why they should
|| || || || || || || || || || || || || || ||
do business with a company
|| || || ||
A company's ______ may play a role in pricing. - ✔✔Target Market
|| || || || || || || || || || ||
, 2
Beth is the chief marketing officer for a big law firm. After looking at the company's sales
|| || || || || || || || || || || || || || || || ||
data, she recognizes that most of the cases her company represented were to clients who
|| || || || || || || || || || || || || || ||
lived in the neighboring city. She decides she will boost advertisements in the neighboring
|| || || || || || || || || || || || || ||
city to increase their case numbers. What did Beth determine by looking at her company's
|| || || || || || || || || || || || || || ||
sales data? - ✔✔Target Market
|| || || ||
Which two sources are considered secondary data? - ✔✔Company Newsletters; Internet
|| || || || || || || || || || ||
Articles
What are indirect competitors? - ✔✔Other businesses that sell products that are different
|| || || || || || || || || || || || ||
from a business but are similar enough that their products could satisfy the same need
|| || || || || || || || || || || || || ||
Which statement best describes strengths in a SWOT analysis? - ✔✔Things a company does
|| || || || || || || || || || || || || ||
well
Which statement best describes opportunities in a SWOT analysis? - ✔✔Anything that could
|| || || || || || || || || || || ||
increase sales and grow a company
|| || || || || ||
Which statement best describes weaknesses in a SWOT analysis? - ✔✔Areas in which a
|| || || || || || || || || || || || || ||
company is lacking || ||
___________ marketing usually occurs when customers have subscribed to receive
|| || || || || || || || || ||
promotional materials. - ✔✔Email || || ||
___________ marketing is accomplished by companies using specific technical elements to
|| || || || || || || || || || ||
ensure that search engine crawlers easily find and index the content, placing their article in
|| || || || || || || || || || || || || || ||
the top search results - ✔✔Search engine optimization (SEO)
|| || || || || || || ||
