2
ESB V2 Certification Exam with verified detailed answers
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_______ is measured by how well the product or service successfully serves its users'
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purpose. - ✔✔Quality || ||
What are two examples of direct distribution channels? - ✔✔E-commerce sales and door-to-
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door sales
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Indirect distribution channels use _______ to sell their products to the end customers. -
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✔✔Middlemen
The first stage of the product/market fit is the ________ stage. - ✔✔Idea
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The second stage of the product/market fit is the ________ stage. - ✔✔prototype
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The third stage of the product/market fit is the ________ stage. - ✔✔launch
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The fourth stage of the product/market fit is the ________ stage. - ✔✔traction
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The fifth stage of the product/market fit is the ________ stage. - ✔✔monetization
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The sixth and final stage of the product/market fit is the ________ stage. - ✔✔growth
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The first step of creating a quality control process is to _____________. - ✔✔Set quality
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standards
, 2
The second step of creating a quality control process is to _____________. - ✔✔Establish
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the method of testing product quality
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The third step of creating a quality control process is to _____________. - ✔✔Review the
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internal quality testing results
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The fourth step of creating a quality control process is to _____________. - ✔✔Refine and
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improve quality methods and measures as needed.
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Sarah is a(n) ________ because she performs tasks while abiding by company policies and
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receives a wage for her work. - ✔✔Employee
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Sharon is in the ________ stage because she is earning more money, and the company's
|| || || || || || || || || || || || || || ||
finances are doing well. Because she is not yet preparing to finance future growth, she is
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not yet in the take-off stage. - ✔✔Success
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Knowing a process has been tested and works well is valuable to companies as they can
|| || || || || || || || || || || || || || || ||
assume it would work just as successfully for their company. As a result, companies may
|| || || || || || || || || || || || || || ||
want to use __________ materials. - ✔✔Trade secret
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A written document that details how a business will be structured, managed, run, and
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grown. - ✔✔Business plan
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A brief overview of a business plan, the products and services that will be provided, the
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funding needed, and financial projections. - ✔✔Pitch deck
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Covers problems and solutions, value propositions, marketing channels, key metrics, costs,
|| || || || || || || || || || ||
and revenue without all of the business plan details. - ✔✔Lean canvas
|| || || || || || || || || || ||
ESB V2 Certification Exam with verified detailed answers
|| || || || || || ||
_______ is measured by how well the product or service successfully serves its users'
|| || || || || || || || || || || || || ||
purpose. - ✔✔Quality || ||
What are two examples of direct distribution channels? - ✔✔E-commerce sales and door-to-
|| || || || || || || || || || || ||
door sales
||
Indirect distribution channels use _______ to sell their products to the end customers. -
|| || || || || || || || || || || || || ||
✔✔Middlemen
The first stage of the product/market fit is the ________ stage. - ✔✔Idea
|| || || || || || || || || || || ||
The second stage of the product/market fit is the ________ stage. - ✔✔prototype
|| || || || || || || || || || || ||
The third stage of the product/market fit is the ________ stage. - ✔✔launch
|| || || || || || || || || || || ||
The fourth stage of the product/market fit is the ________ stage. - ✔✔traction
|| || || || || || || || || || || ||
The fifth stage of the product/market fit is the ________ stage. - ✔✔monetization
|| || || || || || || || || || || ||
The sixth and final stage of the product/market fit is the ________ stage. - ✔✔growth
|| || || || || || || || || || || || || ||
The first step of creating a quality control process is to _____________. - ✔✔Set quality
|| || || || || || || || || || || || || || ||
standards
, 2
The second step of creating a quality control process is to _____________. - ✔✔Establish
|| || || || || || || || || || || || || ||
the method of testing product quality
|| || || || ||
The third step of creating a quality control process is to _____________. - ✔✔Review the
|| || || || || || || || || || || || || || ||
internal quality testing results
|| || ||
The fourth step of creating a quality control process is to _____________. - ✔✔Refine and
|| || || || || || || || || || || || || || ||
improve quality methods and measures as needed.
|| || || || || ||
Sarah is a(n) ________ because she performs tasks while abiding by company policies and
|| || || || || || || || || || || || || ||
receives a wage for her work. - ✔✔Employee
|| || || || || || ||
Sharon is in the ________ stage because she is earning more money, and the company's
|| || || || || || || || || || || || || || ||
finances are doing well. Because she is not yet preparing to finance future growth, she is
|| || || || || || || || || || || || || || || ||
not yet in the take-off stage. - ✔✔Success
|| || || || || || ||
Knowing a process has been tested and works well is valuable to companies as they can
|| || || || || || || || || || || || || || || ||
assume it would work just as successfully for their company. As a result, companies may
|| || || || || || || || || || || || || || ||
want to use __________ materials. - ✔✔Trade secret
|| || || || || || ||
A written document that details how a business will be structured, managed, run, and
|| || || || || || || || || || || || || ||
grown. - ✔✔Business plan
|| || ||
A brief overview of a business plan, the products and services that will be provided, the
|| || || || || || || || || || || || || || || ||
funding needed, and financial projections. - ✔✔Pitch deck
|| || || || || || ||
Covers problems and solutions, value propositions, marketing channels, key metrics, costs,
|| || || || || || || || || || ||
and revenue without all of the business plan details. - ✔✔Lean canvas
|| || || || || || || || || || ||
