Test Bank-Consumer Behavior: Buying,
Having, and Being 15th Edition
by Michael R. Solomon
Expert Verified ANSWER:s| A+ PASS
1|P age
, CONTENTS
SECTION ONE – CONSUMERS IN THE MARKETPLACE
CHAPTER 1: AN INTRODUCTION TO CONSUMER BEHAVIOUR
SECTION TWO – CONSUMERS AS INDIVIDUALS
CHAPTER 2: PERCEPTION
CHAPTER 3: LEARNING AND
MEMORY CHAPTER 4: MOTIVATION
AND AFFECT CHAPTER 5: THE SELF
CHAPTER 6: PERSONALITY, LIFESTYLES, AND VALUES
SECTION THREE – ATTITUDE CHANGE AND DECISION MAKING
CHAPTER 7: ATTITUDES
CHAPTER 8: ATTITUDE CHANGE AND INTERACTIVE COMMUNICATIONS
CHAPTER 9: INDIVIDUAL DECISION MAKING
CHAPTER 10: BUYING AND DISPOSING
SECTION FOUR – CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS
CHAPTER 11: GROUP INFLUENCE AND SOCIAL MEDIA
CHAPTER 12: INCOME, SOCIAL CLASS, AND FAMILY
STRUCTURE CHAPTER 13: SUBCULTURES
CHAPTER 14: CULTURAL INFLUENCES ON CONSUMER BEHAVIOUR
CHAPTER 15: THE CREATION AND DIFFUSION OF CULTURE
2|P age
,Chapter 1 An Introduction To Consumer Behaviour
1) In Studying Consumers Like Gail, A College Student, Marketers Often Find It Useful To Learn Their
Interests In Music Or Clothing, How They Spend Their Leisure Time, And Even Their Attitudes About
Social Issues, To Be Able To Categorize Consumers According To Their Lifestyles. This Sort Of
Information Is Called:
A) Core Values.
B) Psychographics.
A) Configurations.
B) Physiognomies. Correct ANSWER::B
Type: MC Page Ref: 5 Skill: Application
Objective: L1-01 Understand That Consumer Behaviour Is A Process.
2) The Study Of The Processes Involved When Individuals Or Groups Select, Purchase, Use,
Or Dispose Of Products, Services, Ideas, Or Experiences To Satisfy Needs And Desires Is
Called:
A) Market Segmentation.
B) Relationship Marketing.
C) Market Research.
D) Consumer
Behaviour. Correct
ANSWER::D
Type: MC Page Ref: 3 Skill: Concept
Objective: L1-01 Understand That Consumer Behaviour Is A Process.
3) Tina, A Supervisor Of Displays For Sears Canada, Knows That Attractive Displays Can
Generate Additional Sales Of Particular Items. From A Marketer's Perspective, This Is:
A) A Purchase Issue.
B) A Postpurchase Issue.
C) Merchandising Complexity.
D) A Loss Leader.
Correct
ANSWER::A
Type: MC Page Ref: 3 Skill: Application
3|P age
, Objective: L1-01 Understand That Consumer Behaviour Is A Process.
4) John Is The Vice President Of Marketing For A Local Tour Guide Company. He Is
Concerned That His Customers Are Not Recommending His Company To Their Friends. For
John, This Problem Is A:
A) Purchase Issue.
4|P age
Having, and Being 15th Edition
by Michael R. Solomon
Expert Verified ANSWER:s| A+ PASS
1|P age
, CONTENTS
SECTION ONE – CONSUMERS IN THE MARKETPLACE
CHAPTER 1: AN INTRODUCTION TO CONSUMER BEHAVIOUR
SECTION TWO – CONSUMERS AS INDIVIDUALS
CHAPTER 2: PERCEPTION
CHAPTER 3: LEARNING AND
MEMORY CHAPTER 4: MOTIVATION
AND AFFECT CHAPTER 5: THE SELF
CHAPTER 6: PERSONALITY, LIFESTYLES, AND VALUES
SECTION THREE – ATTITUDE CHANGE AND DECISION MAKING
CHAPTER 7: ATTITUDES
CHAPTER 8: ATTITUDE CHANGE AND INTERACTIVE COMMUNICATIONS
CHAPTER 9: INDIVIDUAL DECISION MAKING
CHAPTER 10: BUYING AND DISPOSING
SECTION FOUR – CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS
CHAPTER 11: GROUP INFLUENCE AND SOCIAL MEDIA
CHAPTER 12: INCOME, SOCIAL CLASS, AND FAMILY
STRUCTURE CHAPTER 13: SUBCULTURES
CHAPTER 14: CULTURAL INFLUENCES ON CONSUMER BEHAVIOUR
CHAPTER 15: THE CREATION AND DIFFUSION OF CULTURE
2|P age
,Chapter 1 An Introduction To Consumer Behaviour
1) In Studying Consumers Like Gail, A College Student, Marketers Often Find It Useful To Learn Their
Interests In Music Or Clothing, How They Spend Their Leisure Time, And Even Their Attitudes About
Social Issues, To Be Able To Categorize Consumers According To Their Lifestyles. This Sort Of
Information Is Called:
A) Core Values.
B) Psychographics.
A) Configurations.
B) Physiognomies. Correct ANSWER::B
Type: MC Page Ref: 5 Skill: Application
Objective: L1-01 Understand That Consumer Behaviour Is A Process.
2) The Study Of The Processes Involved When Individuals Or Groups Select, Purchase, Use,
Or Dispose Of Products, Services, Ideas, Or Experiences To Satisfy Needs And Desires Is
Called:
A) Market Segmentation.
B) Relationship Marketing.
C) Market Research.
D) Consumer
Behaviour. Correct
ANSWER::D
Type: MC Page Ref: 3 Skill: Concept
Objective: L1-01 Understand That Consumer Behaviour Is A Process.
3) Tina, A Supervisor Of Displays For Sears Canada, Knows That Attractive Displays Can
Generate Additional Sales Of Particular Items. From A Marketer's Perspective, This Is:
A) A Purchase Issue.
B) A Postpurchase Issue.
C) Merchandising Complexity.
D) A Loss Leader.
Correct
ANSWER::A
Type: MC Page Ref: 3 Skill: Application
3|P age
, Objective: L1-01 Understand That Consumer Behaviour Is A Process.
4) John Is The Vice President Of Marketing For A Local Tour Guide Company. He Is
Concerned That His Customers Are Not Recommending His Company To Their Friends. For
John, This Problem Is A:
A) Purchase Issue.
4|P age
