BSAD 3500 Exam 1 with correct answers 100%

BSAD 3500 Exam 1 with correct answers 100% four stages of the research process - Correct Answer formulate problem determine research design analyze and interpret data prepare the research report data - Correct Answer the raw facts, recorded measures of a certain phenomena information - Correct Answer transformed and organized facts in a form suitable for managers to base decisions what is measurement - Correct Answer Measurement is the process of assigning numbers or values to individuals' health status, objects, events, or situations using a set of rules. why is it important to study marketing/business research? - Correct Answer Because there is no right way to measure employee performance, small-business owners should develop an assessment system that matches their industry standard and typical employee work. advocacy research - Correct Answer is conducted to support a position rather than to find the truth sugging - Correct Answer is contacting people under the guise of marketing research when the real goal is to sell products or services p-hacking - Correct Answer is the inappropriate manipulation of data analysis to enable a favored result to be presented as statistical significant data fabrication - Correct Answer is the intentional misrepresentation of research results planned change - Correct Answer increase revenues, introduce new products unplanned change - Correct Answer react to customer suggestions, discover new uses for old products through customer feedback why is it important that a researcher provide an outside perspective on a problem? - Correct Answer this is the chance for the researcher to fully analyze the "heart of the problem" with client's help discovery-oriented decision problem - Correct Answer -Common with unplanned change -A decision problem that typically seeks to answer "what" or "why" questions about a problem/opportunity. The focus is generally on generating useful information not solving the problem through a course of action Ex: Why are sales so low? What needs do our customers have that currently are not being met?