PUR3500 Exam 2 with correct answers 100% 2026

PUR3500 Exam 2 with correct answers 100% 2026 survey - Correct Answer a method of gathering relatively in-depth information about respondent attitudes and beliefs; a formal research methodology that seeks to gather data and analyze a population's or sample's attitudes, beliefs, and opinions; data are gathered in person or by telephone, or self-administered via mail or email poll - Correct Answer a form of survey research that focuses more on immediate behavior than attitudes; a very short survey method whose questionnaire asks only very short and close-ended questions; polls seek to gauge simple opinion very quickly and efficiently or certify what behaviors are or are likely to be cross-sectional survey design - Correct Answer Simply takes a "snapshot" of the population at a given time; a sample from the population once to provide a glimpse of how that set of respondents, thinks, feels, or behaves at that particular time filtering questions - Correct Answer Most often a demographic question; take on the special relevance in survey research when looking for sampling adequacy why should demographic and psychographic questions be placed at the end of the survey? - Correct Answer Should be placed at the end of the survey b/c people are hesitant to answer personal questions Second: demographic questions are less important than the respondent actually answering the measurement questions found in the body four things that must be included when reporting results from a survey - Correct Answer Type of survey and the dates of when it was conducted; include who conducted the survey Include the number of attempted contacts Include the error rate for each question asked The questions asked should be reported, and the descriptive statistics should be provided for each question coverage error - Correct Answer The error produced in failing to have an up-to-date sampling frame from which to the sample Four questions Dillman suggests you answer when assessing if there is a coverage error - Correct Answer 1. Does the list contain everyone in the population? 2. Does the list include names of people who are not in the study population? 3. How is the list maintained and updated? 4. Does the list contain other information that can be used to improve the sampling? three types of longitudinal sampling strategies - Correct Answer trend sampling, panel sampling, and cohort-trend sampling trend sampling - Correct Answer occurs when you sample different people from the population over time panel sampling - Correct Answer occurs when you randomly select a sample from the population and the follow its members over time cohort-trend sampling - Correct Answer occurs when you sample different people over time, but only those people who meet certain characteristics five factors you should think about when determining sample size that is correct for your project - Correct Answer The normal curve: a statistical tool that tells us what confidence we can have in our sampling and the accuracy of our measurement Sampling error (confidence): determining the sample size that is correct for you depends on a number of factors Measurement error (accuracy): represents the amount of random error found in any measure Pragmatic considerations: the selection of sampling confidence and error intervals will depend on how much error you are willing to tolerate Calculating sample size how is content analysis both qualitative and quantitative - Correct Answer Content analysis allows us to break up the information we have obtained from in-depth interviews, focus groups, and participant observation into units that can be placed into categories that can be counted and thus quantified. advantages of content analysis - Correct Answer ability to objectively and reliably describe a message or group of messages and its application to advanced statistical analyses; provides both logical and statistical bases for understanding how messages are created disadvantages of content analysis - Correct Answer it requires that the actual messages be recorded for analysis reliability refers to what in regards to content analysis - Correct Answer the amount of error coders make when placing content into categories