BSAD 3500 EXAM 1 with correct answers 100% 2026

BSAD 3500 EXAM 1 with correct answers 100% 2026 Know the four stages of the research process - Correct Answer 1. What is data? - Correct Answer data: raw facts, recorded measures of certain phenomena what is information? - Correct Answer information: transformed and organized facts in a form suitable for managers to base decisions. what is measurement? - Correct Answer x why is it important to study marketing/business research? - Correct Answer 1. formulate problem 2. determine research design. 3. analyze & interpret data. 4. prepare the research report what is advocacy research? sugging? - Correct Answer is conducted to support a position rather than to find the truth. sugging: contacting people under the guise of marketing research when the REAL goal is to sell products or services. CHAPTER 2 - Correct Answer CH. 2 recognize examples of planned vs. unplanned change - Correct Answer Planned: increase revenues, introduce new products Unplanned: React to customer suggestions, discover new uses for old products through customer feedback. Why is it important that a researcher provide an outside perspective on a problem? - Correct Answer allows researchers to fully analyze the "heart of the problem" with client's help What is Discovery-oriented & strategy oriented prolems - Correct Answer 1. Discovery-oriented: problems are common with unplanned changes in marketing environment. What is going on? Why is it going on? 2. Strategy-oriented: common with planned changes in marketing environment. How can we make this happen? Will it have the desired impact? What is Decision problems vs. research problems - Correct Answer 1. Decision problem: Describe the manager's view of the situation. EX. Why is this happening 2. Research problem: restate decision problems in research terms. EX. investigate this 6 research request agreement - Correct Answer 1. background: the events that led the manager's decision problem 2. decision problem - underlying question confronting manager 3. research problem: issues used to address the decision/evaluate cost & benefits 4. use: logical reasons for each piece of research ation/subgroups: groups from whom information must be gathered. (sample) 6. logistics: estimates of resource requirements CHAPTER 3 - Correct Answer CH. 3 What are the main goals of exploratory, descriptive, and causal research? - Correct Answer 1. exploratory: discover ideas & insights. 2. Descriptive research: determine the frequency with which something occurs or the extent to which 2 variable convey. 3. Causal research: used to establish cause-and-effect relationships between variables. exploratory research includes? - Correct Answer 1. literature search 2. depth interviews 3. focus groups 4. case analyses: benchmarking/ethnography Descriptive research includes? - Correct Answer 1. longitudinal: repeated measures, over time, of FIXED sample. 2. cross-sectional: single point in time measures of a sample SELECTED from a population. 3 types of evidence of causality - Correct Answer 1. consistent variation 2. time order 3. elimination of other explanations