MKT 100 FINAL EXAM LATEST
Rogers Wireless offers a deal on bigger data plans for its wireless
customers. This is an example of what? - ANSWERS-market
penetration
Cadbury India pushes for chocolates to be used as small gifts instead of
the more traditional sweets given during the Diwali festival. This is an
example of what? - ANSWERS-market penetration
KFC introduced salads to its menu. This is an example of what? -
ANSWERS-product development
Sony starts producing games for both its Playstation 4 and the Nintendo
Wii U. This is an example of what? - ANSWERS-product development
The number of Canadians taking extended vacations, the number two
leisure activity among survey respondents, decreased by 29% from 2008
when the recession began to 2012. This is an example of the impact of
what environmental factor? - ANSWERS-economic
Tim Hortons "Roll up to Win campaign is happening over the next three
weeks. At the same time, McDonald's is having a free coffee promotion
at its locations. This is an example of what microenvironment element. -
ANSWERS-competitor
END OF
PAGE
1
, MKT 100 FINAL EXAM LATEST
Opportunities and Threats are - ANSWERS-external
Business to Business buying differs from Business to Consumer buying
in what way? - ANSWERS-Business products generally have greater
customization
Strengths and Weaknesses - ANSWERS-internal
Intentionally choosing NOT TO PURCHASE products from Starbucks
is an example of a - ANSWERS-response to a decoded message
You are on the Ryerson University and Archives online and click on a
journal that may be relevant to a research project you are doing. The
Scholars Portal crashes and the site appears to be facing technical
difficulties, thus preventing you from going to that journal link. This is
an example of what? - ANSWERS-Noise
Tim Hortons opens new stores in Mexico. This is an example of what? -
ANSWERS-market development
END OF
PAGE
2
, MKT 100 FINAL EXAM LATEST
Ryerson University begins offering live online streaming interactive
undergraduate courses. This is an example of what? - ANSWERS-
market development
Nintendo develops a new smart phone. This is an example of what? -
ANSWERS-diversification
TELUS starts its own Canadian bank. This is an example of what? -
ANSWERS-diversification
If a book publisher wants to sell the latest novel from J.K Rowling
through its own website to consumers, then this would be what type of
distribution? - ANSWERS-Direct Distribution
If a book publisher wants to sell the latest novel from Dan Brown
through Amazon to consumers, then this would be what type of
distribution? - ANSWERS-Indirect Distribution
Print Magazines are a form of - ANSWERS-communication channel
END OF
PAGE
3
, MKT 100 FINAL EXAM LATEST
The Microsoft Word startup chime is an example of - ANSWERS-
encoding from one party to another
Barry tends to be skeptical when it comes to new products such as
driverLESS cars . He doesnt trust mass media/salespeople. He will
ONLY adopt a product when most people have already purchased it.
Barry is part of what group when it comes to consumer adoption? -
ANSWERS-Laggards
Andrew is really important to marketers. He has the capacity to
influence others in the choices they make, is respected by others for his
knowledge and is seen by others to be a credible source of information.
Andrew is part of WHAT GROUP when it comes to consumer
adoption? - ANSWERS-Early adopters
Arnold is never the first to try new products, but he does try them before
the average person. He looks at mass media and those with more
knowledge as sources of information. Arnold is part of what group when
it comes to consumer adoption? - ANSWERS-Early majority
Cognitive Dissonance - ANSWERS-buyers remorse
END OF
PAGE
4
Rogers Wireless offers a deal on bigger data plans for its wireless
customers. This is an example of what? - ANSWERS-market
penetration
Cadbury India pushes for chocolates to be used as small gifts instead of
the more traditional sweets given during the Diwali festival. This is an
example of what? - ANSWERS-market penetration
KFC introduced salads to its menu. This is an example of what? -
ANSWERS-product development
Sony starts producing games for both its Playstation 4 and the Nintendo
Wii U. This is an example of what? - ANSWERS-product development
The number of Canadians taking extended vacations, the number two
leisure activity among survey respondents, decreased by 29% from 2008
when the recession began to 2012. This is an example of the impact of
what environmental factor? - ANSWERS-economic
Tim Hortons "Roll up to Win campaign is happening over the next three
weeks. At the same time, McDonald's is having a free coffee promotion
at its locations. This is an example of what microenvironment element. -
ANSWERS-competitor
END OF
PAGE
1
, MKT 100 FINAL EXAM LATEST
Opportunities and Threats are - ANSWERS-external
Business to Business buying differs from Business to Consumer buying
in what way? - ANSWERS-Business products generally have greater
customization
Strengths and Weaknesses - ANSWERS-internal
Intentionally choosing NOT TO PURCHASE products from Starbucks
is an example of a - ANSWERS-response to a decoded message
You are on the Ryerson University and Archives online and click on a
journal that may be relevant to a research project you are doing. The
Scholars Portal crashes and the site appears to be facing technical
difficulties, thus preventing you from going to that journal link. This is
an example of what? - ANSWERS-Noise
Tim Hortons opens new stores in Mexico. This is an example of what? -
ANSWERS-market development
END OF
PAGE
2
, MKT 100 FINAL EXAM LATEST
Ryerson University begins offering live online streaming interactive
undergraduate courses. This is an example of what? - ANSWERS-
market development
Nintendo develops a new smart phone. This is an example of what? -
ANSWERS-diversification
TELUS starts its own Canadian bank. This is an example of what? -
ANSWERS-diversification
If a book publisher wants to sell the latest novel from J.K Rowling
through its own website to consumers, then this would be what type of
distribution? - ANSWERS-Direct Distribution
If a book publisher wants to sell the latest novel from Dan Brown
through Amazon to consumers, then this would be what type of
distribution? - ANSWERS-Indirect Distribution
Print Magazines are a form of - ANSWERS-communication channel
END OF
PAGE
3
, MKT 100 FINAL EXAM LATEST
The Microsoft Word startup chime is an example of - ANSWERS-
encoding from one party to another
Barry tends to be skeptical when it comes to new products such as
driverLESS cars . He doesnt trust mass media/salespeople. He will
ONLY adopt a product when most people have already purchased it.
Barry is part of what group when it comes to consumer adoption? -
ANSWERS-Laggards
Andrew is really important to marketers. He has the capacity to
influence others in the choices they make, is respected by others for his
knowledge and is seen by others to be a credible source of information.
Andrew is part of WHAT GROUP when it comes to consumer
adoption? - ANSWERS-Early adopters
Arnold is never the first to try new products, but he does try them before
the average person. He looks at mass media and those with more
knowledge as sources of information. Arnold is part of what group when
it comes to consumer adoption? - ANSWERS-Early majority
Cognitive Dissonance - ANSWERS-buyers remorse
END OF
PAGE
4
