MKT100 FINAL EXAM LATEST
PRACTICE
Kelly is a single mom on a budget. She regularly reviews the weekly
flyers from all of the local grocery chains. She has learned that butter
typically costs on average about $2.99 for a one pound brick. Therefore,
when she goes shopping in her favorite grocery store she compares the
price in her favorite store against the $2.99 price for butter. The $2.99
price is considered a(n):
A. Reference price
B. Internal price
C. Signal price
D. Negotiated price - ANSWERS-A
Maxwell has created a new kind windshield wiper fluid that does not
allow ice to stick regardless of the temperature. It retails for $2.99 for a
four litre jug. If you were advising Maxwell about distribution, what
would you recommend?
A. Exclusive
B. Selective
C. Convenience
D. Intensive - ANSWERS-D
END OF
PAGE
1
, MKT100 FINAL EXAM LATEST
PRACTICE
A doctor is explaining to the family of man who just had a heart attack
that a myocardial infarction occurs when there is an occlusion in the
coronary artery. The family did not understand what the doctor was
saying. The most important reason for this miscommunication was
because...
A. the encoding was wrong in that the sender did not say what was
meant to be said
B. the use of technical language created noise and a lack of clarity in the
message
C. there was a problem with decoding in that the family was not the
intended recipient of the message
D. there was no feedback between the sender and recipient -
ANSWERS-B
The website for Americans to sign up for Obamacare has experienced a
series of technical difficulties, which have prevented potential users
from registering for this health insurance plan. In terms of
communication theory, this is an example of:
A. faulty encoding
B. faulty decoding
C. noise
D. misalignment - ANSWERS-C
END OF
PAGE
2
, MKT100 FINAL EXAM LATEST
PRACTICE
John sells homeowner's insurance. He has presented his offering to Mr.
and Mrs. Warren and has answered all their questions. They voiced a
concern about price, which John answered as follows: "if we can handle
your concerns about price to your satisfaction, is there any other reason,
why we could not make a deal today?" This is an example of:
A. Pre-approach
B. Handling objections
C. Trial close
D. Post-purchase service - ANSWERS-C
Arthur is a real-estate agent in the GTA. He is always looking for
potential buyers and sellers. His cousin recently graduated from
university and at the graduation party he met a number of her friends
who said they were interested in purchasing condos in Toronto. His next
step would be:
A. Pre-approach
B. Prospecting
C. Presentation
D. Qualifying - ANSWERS-D
END OF
PAGE
3
, MKT100 FINAL EXAM LATEST
PRACTICE
Mobile payment company, Square, launched an innovative new payment
service called Square Cash. In order to transfer money to someone else,
users e-mail the person to whom they would like to transfer money with
the amount as the subject line and cc. cash@ square.com. Square asks
the sender for debit card information and then sends a link to the
recipient, who can transfer the money into any account within 1-2
business days. The best promotional choice for this company at this
stage of the lifecycle is:
A. TV advertising
B. Sales promotion
C. Publicity
D. Personal selling - ANSWERS-C
With the launch of its C Series jets, Bombardier hopes to set a new
global standard for low noise levels. It believes that all major airlines in
the world will be interested in this type of product. What would you
recommend that Bombardier use to promote this product?
A. Trade magazine advertising
B. Public relations
C. Direct marketing
D. Personal selling - ANSWERS-D
END OF
PAGE
4
PRACTICE
Kelly is a single mom on a budget. She regularly reviews the weekly
flyers from all of the local grocery chains. She has learned that butter
typically costs on average about $2.99 for a one pound brick. Therefore,
when she goes shopping in her favorite grocery store she compares the
price in her favorite store against the $2.99 price for butter. The $2.99
price is considered a(n):
A. Reference price
B. Internal price
C. Signal price
D. Negotiated price - ANSWERS-A
Maxwell has created a new kind windshield wiper fluid that does not
allow ice to stick regardless of the temperature. It retails for $2.99 for a
four litre jug. If you were advising Maxwell about distribution, what
would you recommend?
A. Exclusive
B. Selective
C. Convenience
D. Intensive - ANSWERS-D
END OF
PAGE
1
, MKT100 FINAL EXAM LATEST
PRACTICE
A doctor is explaining to the family of man who just had a heart attack
that a myocardial infarction occurs when there is an occlusion in the
coronary artery. The family did not understand what the doctor was
saying. The most important reason for this miscommunication was
because...
A. the encoding was wrong in that the sender did not say what was
meant to be said
B. the use of technical language created noise and a lack of clarity in the
message
C. there was a problem with decoding in that the family was not the
intended recipient of the message
D. there was no feedback between the sender and recipient -
ANSWERS-B
The website for Americans to sign up for Obamacare has experienced a
series of technical difficulties, which have prevented potential users
from registering for this health insurance plan. In terms of
communication theory, this is an example of:
A. faulty encoding
B. faulty decoding
C. noise
D. misalignment - ANSWERS-C
END OF
PAGE
2
, MKT100 FINAL EXAM LATEST
PRACTICE
John sells homeowner's insurance. He has presented his offering to Mr.
and Mrs. Warren and has answered all their questions. They voiced a
concern about price, which John answered as follows: "if we can handle
your concerns about price to your satisfaction, is there any other reason,
why we could not make a deal today?" This is an example of:
A. Pre-approach
B. Handling objections
C. Trial close
D. Post-purchase service - ANSWERS-C
Arthur is a real-estate agent in the GTA. He is always looking for
potential buyers and sellers. His cousin recently graduated from
university and at the graduation party he met a number of her friends
who said they were interested in purchasing condos in Toronto. His next
step would be:
A. Pre-approach
B. Prospecting
C. Presentation
D. Qualifying - ANSWERS-D
END OF
PAGE
3
, MKT100 FINAL EXAM LATEST
PRACTICE
Mobile payment company, Square, launched an innovative new payment
service called Square Cash. In order to transfer money to someone else,
users e-mail the person to whom they would like to transfer money with
the amount as the subject line and cc. cash@ square.com. Square asks
the sender for debit card information and then sends a link to the
recipient, who can transfer the money into any account within 1-2
business days. The best promotional choice for this company at this
stage of the lifecycle is:
A. TV advertising
B. Sales promotion
C. Publicity
D. Personal selling - ANSWERS-C
With the launch of its C Series jets, Bombardier hopes to set a new
global standard for low noise levels. It believes that all major airlines in
the world will be interested in this type of product. What would you
recommend that Bombardier use to promote this product?
A. Trade magazine advertising
B. Public relations
C. Direct marketing
D. Personal selling - ANSWERS-D
END OF
PAGE
4
