1. Large-scale, future-oriented plans, for interacting with the competitive environment
to achieve company objectives refers to its
A. strategy.
B. goals.
C. competitive analysis.
D. dynamic policies
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A
7) a) Identify and define each the grand strategies.
b) Next, identify the differences between the following three strategies - product
development, market development, and innovation.
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,1) concentrated growth - a firm directs its resources to the profitable
growth of a single product, in a single market, with a single dominate
strategy
2) Market Development - marketing present products, often with only
cosmetic changes, to customers in related marketing areas
3) Product Development - the substantial modification of existing products
that can be marketed to current customers
4) innovation - seeks to reap the premium margins associated with creation
and customer acceptance of a new product or service
5) horizontal acquisition - based on growth through the acquisition of
similar firms operating at the same stage of the production-marketing chain
6) vertical acquisition - based on the acquisition of firms that supply the
acquiring firm with inputs or new customers for its outputs
7) concentric diversification - involves the acquisition of businesses that are
related to the acquiring firm in terms of technology, markets, or product
8) Conglomerate diversification - involves the acquisition of a business
because it presents the most promising investment opportunity available
(new industry and competencies don't mix)
9) Turnaround - cost reduction and asset reduction by a company to
survive and recover from declining profits
10)Divestiture - the sale of a firm or major unit of a firm as a going concern
(as in, sell as a business, not for it's parts)
11) liquidation - the sale of the assets of the business for their salvage value
12) Bankruptcy - when a company is unable to pay its debts as they
become due
13)Joint venture - companies create a co-owned business that operates for
their mutual benefit
14) strategic alliances - contractual partnerships because the companies
involved do not take an equity position in one another (no common
ownership)
Differences between product development, market development,
innovation
1) products development = new product, same market
2) market development = same product, new market
3) new product, new market
, 3. A ______ is one in which competition crosses national borders.
A. stakeholder activism
B. multidomestic industry
C. polycentric environment
D. global industry
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D
Qualities of Long-Term Objectives:
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1) Acceptable
2) Flexible
3) Measurable
4) Motivating
5) Suitable
6) Understandable
7) Achievable
1) Why must companies assess their external environments? Identify and discuss the
classifications of environments that they must assess.
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to achieve company objectives refers to its
A. strategy.
B. goals.
C. competitive analysis.
D. dynamic policies
Give this one a try later!
A
7) a) Identify and define each the grand strategies.
b) Next, identify the differences between the following three strategies - product
development, market development, and innovation.
Give this one a try later!
,1) concentrated growth - a firm directs its resources to the profitable
growth of a single product, in a single market, with a single dominate
strategy
2) Market Development - marketing present products, often with only
cosmetic changes, to customers in related marketing areas
3) Product Development - the substantial modification of existing products
that can be marketed to current customers
4) innovation - seeks to reap the premium margins associated with creation
and customer acceptance of a new product or service
5) horizontal acquisition - based on growth through the acquisition of
similar firms operating at the same stage of the production-marketing chain
6) vertical acquisition - based on the acquisition of firms that supply the
acquiring firm with inputs or new customers for its outputs
7) concentric diversification - involves the acquisition of businesses that are
related to the acquiring firm in terms of technology, markets, or product
8) Conglomerate diversification - involves the acquisition of a business
because it presents the most promising investment opportunity available
(new industry and competencies don't mix)
9) Turnaround - cost reduction and asset reduction by a company to
survive and recover from declining profits
10)Divestiture - the sale of a firm or major unit of a firm as a going concern
(as in, sell as a business, not for it's parts)
11) liquidation - the sale of the assets of the business for their salvage value
12) Bankruptcy - when a company is unable to pay its debts as they
become due
13)Joint venture - companies create a co-owned business that operates for
their mutual benefit
14) strategic alliances - contractual partnerships because the companies
involved do not take an equity position in one another (no common
ownership)
Differences between product development, market development,
innovation
1) products development = new product, same market
2) market development = same product, new market
3) new product, new market
, 3. A ______ is one in which competition crosses national borders.
A. stakeholder activism
B. multidomestic industry
C. polycentric environment
D. global industry
Give this one a try later!
D
Qualities of Long-Term Objectives:
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1) Acceptable
2) Flexible
3) Measurable
4) Motivating
5) Suitable
6) Understandable
7) Achievable
1) Why must companies assess their external environments? Identify and discuss the
classifications of environments that they must assess.
Give this one a try later!
