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takes place when the links between the diversified firm's businesses are
rather direct.
What is another name for a takeover?
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Market for corporate control.
Multidomestic Strategy
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an international strategy in which strategic and operation decisions are
decentralized to the strategic business units in individual countries or
regions for the purpose of allowing each unit the opportunity to tailor
products to the local market. The strategy has a low need for global
integration and a high need for local responsiveness.
Dominant Business diversification strategy
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diversification strategy in which the firm generates between 70 and 95
percent of its total revenue within a single business area.
Related Diversification
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The type of diversification that takes place whenever a firm is generating
less than 70 percent of its revenue from its dominant business and whose
businesses are related to each other in some manner.
BRICSSA:
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