Differentiation strategy
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an integrated set of actions taken to produce goods or services (at an
acceptable cost) that customers perceive as being different in ways that
are important to them.
Industry Environment
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is the set of factors that directly influences a firm
and its competitive actions and responses: threat of new entrants, power of
suppliers, power of buyers, threat of product substitutes, and intensity of
, rivalry among competing firms; analysis focuses on factors and conditions
influencing an industry's profitability potential
5 Forces Model
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tells you how attractive an industry is and external environment that
determines what you should do-
the threat of new entrants, the power of suppliers, the power of buyers, the
threat of product substitutes, and the intensity of rivalry among competing
firms
Complementors
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are companies or networks
of companies that sell complementary goods or services that are
compatible with the focal firm's good or service.
Capability
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is the capacity for a set of resources to perform a task or an activity in an
integrative manner; often based on developing, carrying, and exchange
info and knowledge through firm's human capital
ex) Apple's R&D creates innovation for products like iWatch
, Risk
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is an investor's uncertainty about the economic gains or losses that will
result from a particular investment.
External Environment
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includes industry which firm competes as well as those against whom it
competes; out of the firms direct control such as industry and general
environment
Global mind-set:
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is the ability to analyze, understand, and manage an internal organization in
ways that
are not dependent on the assumptions of a single country, culture, or
context; important political events, critical global markets, newly
industrailized countries
Demographic Segment
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an integrated set of actions taken to produce goods or services (at an
acceptable cost) that customers perceive as being different in ways that
are important to them.
Industry Environment
Give this one a try later!
is the set of factors that directly influences a firm
and its competitive actions and responses: threat of new entrants, power of
suppliers, power of buyers, threat of product substitutes, and intensity of
, rivalry among competing firms; analysis focuses on factors and conditions
influencing an industry's profitability potential
5 Forces Model
Give this one a try later!
tells you how attractive an industry is and external environment that
determines what you should do-
the threat of new entrants, the power of suppliers, the power of buyers, the
threat of product substitutes, and the intensity of rivalry among competing
firms
Complementors
Give this one a try later!
are companies or networks
of companies that sell complementary goods or services that are
compatible with the focal firm's good or service.
Capability
Give this one a try later!
is the capacity for a set of resources to perform a task or an activity in an
integrative manner; often based on developing, carrying, and exchange
info and knowledge through firm's human capital
ex) Apple's R&D creates innovation for products like iWatch
, Risk
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is an investor's uncertainty about the economic gains or losses that will
result from a particular investment.
External Environment
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includes industry which firm competes as well as those against whom it
competes; out of the firms direct control such as industry and general
environment
Global mind-set:
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is the ability to analyze, understand, and manage an internal organization in
ways that
are not dependent on the assumptions of a single country, culture, or
context; important political events, critical global markets, newly
industrailized countries
Demographic Segment
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