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1. How well the strategy leverages Internal Strengths and minimizing
weaknesses
2. How well it helps the firm Exploit External Opportunities while Avoiding
External Threats
Characteristics of Laggards (Product Life Cycle)
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- last consumers to enter the market
- enter at declining stage
- only adopt if absolutely necessary
, - DONT want new technology
How do People Listen?
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1. Ignoring (refuse to take notice or acknowledge
2. Pretending (making it appear something is happening but not)
3. Selective Listening (make choice when listening/filtering)
4. Attentive Listening (listening to all the words)
5. Active Listening (listening with all senses)
6. Empathetic Listening (seek to understanding and trust)
Threat of Substitutes (Differentiation)
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- Protection against substitute, differential appeal
- Risks, Replacement when face with Innovation*
Declining Stage
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, Managers have 4 strategic strategies:
Exit, bankruptcy or liquidation
Harvest, reduce investments in product support. Exhaust all current options
Maintain, support marketing efforts and maintain strategy
Consolidate, buying rivals & try to approach monopolistic power
Early Adopters
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- Enter in Growth Stage
- 13.5 % of total market
- eager to buy
- demand is driven by their imagination
- How will it improve my life?
- What can this do for me?
Focused Cost-Leadership
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- Seeks the lowest costs of operations within a special market segment
- generally Niche Market
Blue Ocean Strategy