MARITIME SECURITY ASSESSMENT STUDY
GUIDE COMPLETE QUESTIONS AND ANSWERS
◉ 99 lives. Answer: too busy, seeking convenience
◉ SOS (Save Our Society). Answer: social conscience for ethics,
passion, concern
◉ Small indulgences. Answer: little luxuries
◉ Being alive. Answer: focus on health, treatment
◉ Vigilante customer. Answer: angry consumers, want it done right
◉ Anchoring. Answer: return to values, spiritual values
◉ Female think and mancipation. Answer: caring, sharing, family
values attitude
◉ Pleasure revenge. Answer: secret sinning
,◉ Clanning. Answer: joining with like minded people
◉ Icon Toppling. Answer: against business and government
◉ Atmosfear. Answer: concern about air, food, water, creating doubt
and uncertainty. Encourage local product
◉ FutureTense. Answer: nervous about future
◉ Food coaching (emerging trend). Answer: food trainers for dieters
◉ Family first (emerging trend). Answer: need reduction to put
family first
◉ Reality programming. Answer: replaces extreme sports
◉ Trends/issues to consider. Answer: -dual income households
-transfer of wealth
-age--boomers retiring, shifting market
-family factors, increased work week
-increased focus on fitness/health
-changes in golf interest, rise in off-course play (TopGolf)
, -juniors and girls playing more
-public accessibility growing
◉ Why memberships will grow. Answer: -basic age structure
(boomers with long retirement ahead)
-flight to quality (want quality, luxury for all)
-cocooning--want quality family experiences in safe space
-focus back on families after 9/11 and pandemic
◉ Industry challenges. Answer: -increased competition from
restaurants and public courses
-travel abroad
-age of infrastructure
-entry level employees and staffing
-recent immigration laws, seasonal staff
-keeping up with growing tech
-downturn in private golf play
◉ Club Boards. Answer:
◉ Board of directors. Answer: set policy of club