COMPLETE QUESTIONS AND CORRECT
ANSWERS GRADED A+
◉ What is a market segment?. Answer: A group of customers with
similar purchasing concerns
◉ Age and ___________ are the only two positioning criteria that
remain constant from year to year. Answer: reliability
◉ Which one of the following is NOT one of the four product
characteristics that R&D can set?. Answer: quality
◉ The promotion budget affects:. Answer: Awareness
◉ If you are marketing to High End customers, which criteria are
most important to them in order of importance?. Answer:
Positioning, Age, MTBF, Price
◉ Which financial obligation is best satisfied with Current Debt?.
Answer: ?
, ◉ Which financial obligation is best satisfied with Bond Issues?.
Answer: Paying for increased production capacity
◉ The exact outcome of TQM efforts appear on the TQM Report, and
as bar charts on the TQM spreadsheet. These results are for. Answer:
cumulative for the previous and all remaining rounds (assuming no
additional investment is made)
◉ Increasing Training Hours in the HR Module tends to. Answer:
increase productivity
◉ What is the minimum amount of time that it takes to invent a new
sensor?. Answer: 1 year at least
◉ The Finance Department can use which of the following methods
to acquire capital for company activities?. Answer: Current Debt,
Stock Issues, Bond Issues and Profits
◉ How can production lines double their capacity?. Answer: Add a
second shift
◉ How much do segment prices fall each year?. Answer: $0.50