accessibility
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the ability for marketers to obtain digital information
test marketing
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a trial mini launch of a product in limited areas that represent the potential
market
perception
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the process by which a person selects, organizes, and interprets
information received from his or her senses
publicity
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nonpersonal communication transmitted through the mass media but not
paid for directly by the firm
digital marketing
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uses all digital media, including the internet and mobile and interactive
channels, to develop communication and exchanges with customers
direct marketing
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the use of non personal media to communicate products, information, and
the opportunity to purchase via media such as mail, telephone, or the
internet
,mobile advertisements
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visual advertisements that appear on mobile devices
reference pricing
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a type of psychological pricing in which a lower-priced item is compared
to a more expensive brand in hopes that the consumer will use the higher
price as a comparison price
marketing analytics
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uses data that has been collected to measure, interpret, and evaluate
marketing decisions
maturity stage
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, sales continue to increase at the beginning but then the sales curve peaks
and starts to decline while profits continue to decline, severe competition
and heavy expenditures
wiki
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a website where users can add to or edit the content of posted articles
exchange
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the act of giving up one thing (money, credit, labor, goods) in return for
something else (goods, services, or ideas)
middlemen
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organizations that bridge the gap between a product's manufacturer and
the ultimate consumer
aka intermediaries
consumer products
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the ability for marketers to obtain digital information
test marketing
Give this one a try later!
a trial mini launch of a product in limited areas that represent the potential
market
perception
,Give this one a try later!
the process by which a person selects, organizes, and interprets
information received from his or her senses
publicity
Give this one a try later!
nonpersonal communication transmitted through the mass media but not
paid for directly by the firm
digital marketing
Give this one a try later!
uses all digital media, including the internet and mobile and interactive
channels, to develop communication and exchanges with customers
direct marketing
Give this one a try later!
the use of non personal media to communicate products, information, and
the opportunity to purchase via media such as mail, telephone, or the
internet
,mobile advertisements
Give this one a try later!
visual advertisements that appear on mobile devices
reference pricing
Give this one a try later!
a type of psychological pricing in which a lower-priced item is compared
to a more expensive brand in hopes that the consumer will use the higher
price as a comparison price
marketing analytics
Give this one a try later!
uses data that has been collected to measure, interpret, and evaluate
marketing decisions
maturity stage
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, sales continue to increase at the beginning but then the sales curve peaks
and starts to decline while profits continue to decline, severe competition
and heavy expenditures
wiki
Give this one a try later!
a website where users can add to or edit the content of posted articles
exchange
Give this one a try later!
the act of giving up one thing (money, credit, labor, goods) in return for
something else (goods, services, or ideas)
middlemen
Give this one a try later!
organizations that bridge the gap between a product's manufacturer and
the ultimate consumer
aka intermediaries
consumer products
