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large, expensive items used in production(stamping machines)
cookie
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an identifying string of text on users' computers that permit website
operators to track how often a user visits the site, what they look at while
there, and in what order
,social classes
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determined by ranking people into higher or lower positions of respect
types of business products
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raw materials, major equipment, accessory equipment, component parts,
processed materials, supplies, industrial services
podcasts
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audio or video files that can be downloaded from the internet via a
subscription that automatically delivers new content to listening devices or
personal computers
accessory equipment
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, items used for production, office, or management purposes, which usually
do not become part of the final product(computers)
paid media
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traditional print and broadcast, as well as paid advertising on social
networks
examples of koi's for social media strategy
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likes, shares, reach, engagement rate, ctr, and conversions
location based networks
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critical for ride-sharing apps or store locators, roadside assistance
wikis
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, websites where users can add to or edit the content of posted articles
trademark
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a brand that is registered with the US Patent and Trademark Office and is
thus legally protected from use by any other firm
brand
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a name, term, ,symbol, design, or combination that identifies a product and
distinguishes it from other products
promotional positioning
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uses promotion to create and maintain an image of a product in buyers'
minds
intensive distribution
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