MKT 100 Exam Study Guide –
Practice Questions with
Verified Answers. GRADED A+.
Latest 2026/2027 Update.
Tim Hortons opens new stores in Mexico. This is an example of what? -
Answer✔✔-market development
Ryerson University begins offering live online streaming interactive
undergraduate courses. This is an example of what? - Answer✔✔-market
development
Nintendo develops a new smart phone. This is an example of what? -
Answer✔✔-diversification
TELUS starts its own Canadian bank. This is an example of what? - Answer✔✔-
diversification
Rogers Wireless offers a deal on bigger data plans for its wireless customers.
This is an example of what? - Answer✔✔-market penetration
,Cadbury India pushes for chocolates to be used as small gifts instead of the
more traditional sweets given during the Diwali festival. This is an example of
what? - Answer✔✔-market penetration
KFC introduced salads to its menu. This is an example of what? - Answer✔✔-
product development
Sony starts producing games for both its Playstation 4 and the Nintendo Wii U.
This is an example of what? - Answer✔✔-product development
The number of Canadians taking extended vacations, the number two leisure
activity among survey respondents, decreased by 29% from 2008 when the
recession began to 2012. This is an example of the impact of what
environmental factor? - Answer✔✔-economic
Tim Hortons "Roll up to Win campaign is happening over the next three weeks.
At the same time, McDonald's is having a free coffee promotion at its locations.
This is an example of what microenvironment element. - Answer✔✔-
competitor
Opportunities and Threats are - Answer✔✔-external
Business to Business buying differs from Business to Consumer buying in what
way? - Answer✔✔-Business products generally have greater customization
Strengths and Weaknesses - Answer✔✔-internal
, Intentionally choosing NOT TO PURCHASE products from Starbucks is an
example of a - Answer✔✔-response to a decoded message
You are on the Ryerson University and Archives online and click on a journal
that may be relevant to a research project you are doing. The Scholars Portal
crashes and the site appears to be facing technical difficulties, thus preventing
you from going to that journal link. This is an example of what? - Answer✔✔-
Noise
If a book publisher wants to sell the latest novel from J.K Rowling through its
own website to consumers, then this would be what type of distribution? -
Answer✔✔-Direct Distribution
If a book publisher wants to sell the latest novel from Dan Brown through
Amazon to consumers, then this would be what type of distribution? -
Answer✔✔-Indirect Distribution
Print Magazines are a form of - Answer✔✔-communication channel
The Microsoft Word startup chime is an example of - Answer✔✔-encoding
from one party to another
Barry tends to be skeptical when it comes to new products such as driverLESS
cars . He doesnt trust mass media/salespeople. He will ONLY adopt a product
when most people have already purchased it. Barry is part of what group when
it comes to consumer adoption? - Answer✔✔-Laggards
Andrew is really important to marketers. He has the capacity to influence
others in the choices they make, is respected by others for his knowledge and
Practice Questions with
Verified Answers. GRADED A+.
Latest 2026/2027 Update.
Tim Hortons opens new stores in Mexico. This is an example of what? -
Answer✔✔-market development
Ryerson University begins offering live online streaming interactive
undergraduate courses. This is an example of what? - Answer✔✔-market
development
Nintendo develops a new smart phone. This is an example of what? -
Answer✔✔-diversification
TELUS starts its own Canadian bank. This is an example of what? - Answer✔✔-
diversification
Rogers Wireless offers a deal on bigger data plans for its wireless customers.
This is an example of what? - Answer✔✔-market penetration
,Cadbury India pushes for chocolates to be used as small gifts instead of the
more traditional sweets given during the Diwali festival. This is an example of
what? - Answer✔✔-market penetration
KFC introduced salads to its menu. This is an example of what? - Answer✔✔-
product development
Sony starts producing games for both its Playstation 4 and the Nintendo Wii U.
This is an example of what? - Answer✔✔-product development
The number of Canadians taking extended vacations, the number two leisure
activity among survey respondents, decreased by 29% from 2008 when the
recession began to 2012. This is an example of the impact of what
environmental factor? - Answer✔✔-economic
Tim Hortons "Roll up to Win campaign is happening over the next three weeks.
At the same time, McDonald's is having a free coffee promotion at its locations.
This is an example of what microenvironment element. - Answer✔✔-
competitor
Opportunities and Threats are - Answer✔✔-external
Business to Business buying differs from Business to Consumer buying in what
way? - Answer✔✔-Business products generally have greater customization
Strengths and Weaknesses - Answer✔✔-internal
, Intentionally choosing NOT TO PURCHASE products from Starbucks is an
example of a - Answer✔✔-response to a decoded message
You are on the Ryerson University and Archives online and click on a journal
that may be relevant to a research project you are doing. The Scholars Portal
crashes and the site appears to be facing technical difficulties, thus preventing
you from going to that journal link. This is an example of what? - Answer✔✔-
Noise
If a book publisher wants to sell the latest novel from J.K Rowling through its
own website to consumers, then this would be what type of distribution? -
Answer✔✔-Direct Distribution
If a book publisher wants to sell the latest novel from Dan Brown through
Amazon to consumers, then this would be what type of distribution? -
Answer✔✔-Indirect Distribution
Print Magazines are a form of - Answer✔✔-communication channel
The Microsoft Word startup chime is an example of - Answer✔✔-encoding
from one party to another
Barry tends to be skeptical when it comes to new products such as driverLESS
cars . He doesnt trust mass media/salespeople. He will ONLY adopt a product
when most people have already purchased it. Barry is part of what group when
it comes to consumer adoption? - Answer✔✔-Laggards
Andrew is really important to marketers. He has the capacity to influence
others in the choices they make, is respected by others for his knowledge and
